Manchester Press Café - Restaurant Industry

Manchester Press Café –
Restaurant industry

Table of content
 Introduction
 About company
 Vision and mission
 Situation analysis external
 Internal analysis
 Competition analysis
 Positioning map
 SWOT analysis
 Explanation of three opportunities and threat
 Recommendation for further improvement
 CONCLUSION
 REFERENCES

INTRODUCTION
 External environment is composed of all
related outside factors which are influence the
impact of operations of business.
 As per that, present presentation is based on the
“Manchester Press Cafe” which is located in
Australia.

Overview of Manchester Press Café
Café established by whom Nir kalif and Issy Shaked
Nature of business Food services and coffee services
Services of café Provide the food quality of services, home
delivery and booking services
Customers segment Youngster and college aged customers

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Employees of company 93
Growth of company Expanding in other countries o attract more
customers.
Industry type Restaurant industry
Organizational structure Divisional structure

Vision and missions.
Vision:
To provide the best quality of services to their customers in order to attract more
customers.
Mission:
To inspire and nature of the human spirit.
To be over customers are more favourite place by provide better quality of food for
satisfying needs of customers.