Assessment Brief
Module Code and Title F84T 34
Managing people and Organisations
Qualification HND in Business
Deadline 16/8/2019
Assessor’s Name
Assessment Title Case Study : Joy of Chocolate
The following assessments are based on the case study of Joy of Chocolate. It deals with
the background and development of J.O.C. and the people involved with the company. It
then relates the further development towards a merger/takeover of CG chocolates.
Answers to questions can use either of these businesses before the merger.

You must provide evidence from the case study in your answers.
Scenario / Context
You should read the case study below and follow the task instructions at the end.
J.O.C. (Joy of Chocolate) was created in 1999 by Suzy Campbell and is based in Stirling.
She funded her new business with her redundancy package from Safeway Stores where
she had been General Manager. Suzy’s motivation was to fulfil her ambition of having her
own business and achieve her dream of creating gourmet chocolates. In the five years
prior to her redundancy Suzy had spent her holidays achieving professional qualifications
in chocolate making and before starting the business she had spent six months gaining
valuable work experience with various chocolate firms in Europe. In the early days Suzy
considered survival a major achievement but as time passed her ambitions for the
business grew.

Suzy’s career in retailing had given her valuable managerial experience. She was skilled in
forward planning and had sales expertise developed through the years working with food
suppliers. Suzy believed that existing chocolate suppliers focused on importing a finished
product rather than developing their own goods.

Suzy quickly realised that there was a niche in the market supplying a wider range of
gourmet chocolates to business customers. To penetrate this market Suzy had firstly,
targeted luxury restaurants and hotels with gourmet chocolates for their guests and
2 Assessment Version 1.0

F84T 34 - Managing People and Organisations

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