Evaluation of a Tourist Attraction in London

This assessment brief requires students to act as business consultants and evaluate a tourist attraction in London. The task involves conducting a SWOT analysis of the attraction and assessing its potential for future expansion. Students are expected to use proper referencing, critical thinking, and clear writing in their research report.

Assessment Brief 1
Assessment Details
Unit Title: Contemporary Issues Project
Assessment Title: The Research Report
Assessment Number: 1
Assessment Type: Report
Restrictions on Time/Length : 2000 words max.
Individual/Group: Individual
Assessment Weighting: 100%
Assessment Task
Formative Assessment; Complete the Proposal Template.
Topic
1. You are a Business consultant who has been asked to evaluate a tourist attraction in London. Complete a SWOT
analysis of the attraction and evaluate the possibility for its expansion in the future.

Instructions
Use paraphrasing, in-text citation, referencing, correct grammar, critical thinking and clear writing.
References are not included in the word count.
Headings and sub-headings should also be used as appropriate.
Use Harvard Reference Style and make sure you provide full referencing information. If in doubt over style follow the Solent
University referencing guidelines at .
Tables and Figures should be used as appropriate and will not be included in the word count.
You should use:
• peer reviewed journal articles;
• books/edited books;
• a reasonable range of sources appropriate to the topic chosen (for example, Government websites, industry reports
available online, media);
• statistic data
REMEMBER YOU WILL NOT PASS THE PROJECT USING WEBSITES ALONE!!!

While completing your report, you are encouraged to seek guidance from your lecturer. They will help you to articulate
the report and meet the essential criteria to successfully pass the unit. You are required to attend all classes. Failure to do
so may decrease your ability to pass this unit successfully.
You will submit the report as a Word file (either .doc or .docx format). Your lecturer will provide the template for the
project under the Supporting Material tab of the Southampton Online Learning (SOL) platform.
AREA OF STUDY
Development of a suitable subject area for investigation, and the presentation of this in a coherent way.
Development of a review of literature related to the specialised subject selected.
Awareness of the factors that need to be considered in evaluating the value of written material.
The analysis of a range of information using appropriate techniques.
The use of academic skills to enable a clear and coherent project to be presented.
Formative Task Template

Name:
Title of Research Project; you are a Business consultant who has been asked to
evaluate a tourist attraction in London. Complete a SWOT analysis of the attraction
and evaluate the possibility for its expansion in the future.
Reference list-
Adie, B.A., Falk, M. and Savioli, M., 2020. Overtourism as a perceived threat to cultural heritage in
Europe. Current Issues in Tourism. 23(14). pp.1737-1741.
Chapman, A. and Light, D., 2016. Exploring the tourist destination as a mosaic: The alternative lifecycles of
the seaside amusement arcade sector in Britain. Tourism Management. 52. pp.254-263.
Foroudi, P., and et. al., 2018. Promising the dream: Changing destination image of London through the effect
of website place. Journal of Business Research. 83. pp.97-110.
Geddes, V., and et. al., 2018. LONDON EYE. The Hardy Society Journal. 14(2). pp.115-121.
Gürel, E. and Tat, M., 2017. SWOT analysis: a theoretical review. Journal of International Social
Research.s 10(51).
Kozak, N. and Kozak, M. eds., 2019. Tourist destination management: Instruments, products, and case
studies. Springer.
Lado-Sestayo, R. and Fernández-Castro, Á.S., 2019. The impact of tourist destination on hotel efficiency: A
data envelopment analysis approach. European Journal of Operational Research. 272(2). pp.674-
686.
Manhas, P.S., Manrai, L.A. and Manrai, A.K., 2016. Role of tourist destination development in building its
brand image: A conceptual model. Journal of Economics, Finance and Administrative
Science. 21(40). pp.25-29.
Stylidis, D. and Cherifi, B., 2018. Characteristics of destination image: Visitors and non-visitors’ images of
London. Tourism Review.