LO3 Marketing Plan of Morrison

ASSESSMENT

TABLE OF CONTENTS
LO3 Marketing Plan of Morrison................................................................................................3
REFERENCES................................................................................................................................1

LO3 Marketing Plan of Morrison
PEST of Morrison
The PEST analysis develops deep investigation into the macro-environment of the retail
industry. PEST comprises all political, economical, social and technological aspects which plays
an important role in determining business strategy that will help the organization in overcoming
the challenges facing currently (Fotiadis, 2018). Political: The political factors faces by Morrison are firstly the Brexit issue which is a
major political event and due to which a lot of uncertainty arises because of changes in
policies, rules and regulations. Another one is that political factor has an immense
consequences due to multiple governance legislation on UK food retailers. Economical: Economic factors faces by Morrison while creating their marketing plan is
that because Brexit caused fluctuations in currency which creates inflationary pressure
level on retail sector market. The prices of products such as oil became rise which results
in tighter the household budgets of consumers. Social: With the rising in population, various business opportunities also arises. Another
social factor for Morrison is that the education and health awareness of consumers of UK
also increases.
 Technological: With the help of technological advancements such as digital data which
helps to identify emerging trends and able to serve better to their customers. Investment
in technology also helps the Morrison in order to reduce the wasted efforts and making
the business more efficient in terms of costing.
Objectives of Marketing Plan
 Achieve 15% revenue contribution within a year.
 Acquire 50,000 new customers this financial year.
 Increase the average order value to £50 per customer.
 Increase active customers purchasing at least once in a half year to 200,000 in a market
space.