Introduction to Marketing Insights

This presentation provides an introduction to marketing analysis, an overview of Pret a Manger, a discussion on STP (Segmentation, Targeting, and Positioning), and an explanation of the marketing mix. It concludes with recommendations for establishing a strong brand image in the marketplace.

Introduction
to Marketing
Insights

Table of Contents
• Introduction
• Overview of Pret a Manger
• STP discussion
• The marketing mix
• Conclusion and Recommendation
• References

Introduction
• Marketing analysis is the study of
quantitative and qualitative aspect of
market.
• It helps in measuring the size and
volume of the target market (Bello-
Orgaz and et. al., 2020).
• It also analyse the various customer
segment, marketing patterns and the
competitors that may affect the market
at different levels.

Company Overview
• Pret a Manger is an international
sandwich shop bases in United Kingdom.
• The head quarter of this company is in
London, England.
• It is currently operating 450 shops in
different countries (Yu, Ramanathan and
Nath, 2017).

Mission & Vision Statement
Mission
The mission statement of the company is to focus on natural method to be
used in the preparation of sandwiches and it will be prepared on the same
day of the purchase (Shen, And et. al., 2020).
Vision
• The vision statement of Pert a Manger is to sell the handmade natural food
that can reduce the use of incomprehensible chemical and preservatives.

STP discussion
• It is the strategic approach in modern marketing which set the
segment in the large market and then target the customer in the
large marketplace and lastly position their brand in the competitive
world.
• This is the popular marketing model which is sued by the every
organisation to set the position in the market.
• This model is useful when it comes to making the marketing plan
for the business that how It will reach to the desired position
(HubSpot, 2020).

Segmentation
It refers to dividing the market on the basis of their geographical area,
Demographics etc., that will help in making right choice of customer in the large
marketplace (Duque, 2016).
•Geographic segmentation -
•Demographic segmentation
•Behavioural segmentation
•Psycho-graphic segmentation

Targeting
It is the process of choosing the certain group of people for whom the product is
being made and they will help in generating the high revenue in their business
(Lacka, Chan and Wang, 2020).
•Reachability
•Profitability
•Size

Positioning
It is final stage which is concern with the positioning of their brand in the
competitive market. When the firm is having large number of competitors then
firm have to study the market analyse their need and the meet the competitive
advantage in the market (Pondel and Korczak, 2017).
•Experiential positioning
•Functional positioning
•Symbolic positioning

Marketing Mix
It is the framework of analysing the various aspect of the business that includes the
following which is sue in the manufacturing the good and services.
(The Economic Times, 2020).
.
•Product
•Place
•Price
•Promotion
•Physical evidence
•People
•Process

Conclusion and Recommendations
It is concluded from the above PPT that marketing analysis is important for
establish a good brand image in the marketplace. Organisation have perform
a marketing mix for evaluating the need and ant of the potential customer so
that company can put right product at right place with the appropriate pricing
strategies. It also use the STP model that help in identifying the segmentation
for their business and then target the right customer and lastly build good
position in the market.

References
Books and Journals
Bello-Orgaz, G., Mesas, R.M., Zarco, C., Rodriguez, V., Cordón, O. and Camacho, D., 2020.
Marketing analysis of wineries using social collective behavior from users’ temporal
activity on Twitter. Information Processing & Management, 57(5), p.102220.
Lacka, E., Chan, H.K. and Wang, X., 2020. Technological advancements and B2B
international trade: A bibliometric analysis and review of industrial marketing
research. Industrial Marketing Management, 88, pp.1-11.
Pondel, M. and Korczak, J., 2017, September. A view on the methodology of analysis and
exploration of marketing data. In 2017 Federated Conference on Computer Science and
Information Systems (FedCSIS) (pp. 1135-1143). IEEE.
Online
The Economic Times, 2020 [Online] Available through <
https://economictimes.indiatimes.com/definition/marketing-mix>
HubSpot, 2020 [Online] Available Through <
https://blog.hubspot.com/marketing/segmentation-targeting-positioning>

Thank You