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Introduction to Marketing Insights

   

Added on  2022-12-28

13 Pages762 Words20 Views
Introduction
to Marketing
Insights

Table of Contents
• Introduction
• Overview of Pret a Manger
• STP discussion
• The marketing mix
• Conclusion and Recommendation
• References

Introduction
• Marketing analysis is the study of
quantitative and qualitative aspect of
market.
• It helps in measuring the size and
volume of the target market (Bello-
Orgaz and et. al., 2020).
• It also analyse the various customer
segment, marketing patterns and the
competitors that may affect the market
at different levels.

Company Overview
• Pret a Manger is an international
sandwich shop bases in United Kingdom.
• The head quarter of this company is in
London, England.
• It is currently operating 450 shops in
different countries (Yu, Ramanathan and
Nath, 2017).

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