Assessment Internal and External Stakeholder Analysis

Assessment Internal and
External Stakeholder Analysis

Executive Summary
This report is based on Aldi, which is chain of discount supermarkets in Germany. The
company was founded in the year 1946 by two brothers named Theo and Karl Albrecht. The report
explains the different stakeholders, both internal as well as external of the company and their
influence on its operations. A stakeholder matrix is included in the report to facilitate the
understanding of the levels of power as well as interests possessed by these different stakeholders.
Lastly, a comparison is done between the main stakeholders of the retail as well as agricultural
industries.

Table of Contents
Executive Summary.................................................................................................................................2
INTRODUCTION....................................................................................................................................4
MAIN BODY...........................................................................................................................................4
Identify functional area........................................................................................................................4
Identify internal and external stakeholders and their roles..................................................................5
Identify the level of main stakeholders’ influence...............................................................................6
Stakeholder matrix...............................................................................................................................7
Identify the main points of stakeholder dissimilarities and analyse the differences in stakeholder
interests and influences........................................................................................................................8
CONCLUSION........................................................................................................................................9
REFERENCES.......................................................................................................................................10