Internal and External Stakeholder Analysis Assignment

Added on - Dec 2020

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ASSESSMENT INTERNALAND EXTERNALSTAKEHOLDER ANALYSIS
Table of ContentsINTRODUCTION...........................................................................................................................4MAIN BODY..................................................................................................................................4Identification and analysis of functional areas in business...................................................4Identification of internal and external stakeholders..............................................................5Nature and degree of main stakeholder interests....................................................................7Level of main stakeholders’ influence...................................................................................8Stakeholder matrix.................................................................................................................9Comparison of Industries to identify the stakeholder dissimilarities...................................10CONCLUSION.............................................................................................................................12REFERENCES..............................................................................................................................13
EXECUTIVE SUMMARYThis assignment will provide information about the stakeholders of the organisation andtheir influence on the business.Functional areas of the business consistManagement,Accounting Human resource, Operations.The internal stakeholders of the organisation consistof Managers, Employees, Owners whereasExternal stakeholders of the organisation Customers,Government, Creditors, Shareholders, Suppliers. Main stakeholder interests will includeEconomic decision ,Profit motive, Salary and wages, Dividend and share price growth, Longterm contract. The stakeholder matrix is created which has provided information about theinfluence and power of the stakeholders. The comparison of the wholesale and retail industry ismade which has provided information that stakeholder have higher interests in the wholesaleindustry.
INTRODUCTIONStakeholders of the organisation are those which have interest in the companyperformance and profitability due to different reasons. Stakeholder analysis provide briefunderstanding about analysing and identification of stakeholders needs. In this assignment,Metro cash and carry will be consider which involved in International self - service wholesale. Itis providing the products related to consumer goods. This study will provide understandingabout different functional areas. Moreover, it will include the discussion on internal and externalstakeholders and their roles. Furthermore, it will consist the information regarding stakeholderinfluence on the business.MAIN BODYIndustry analysisMetro cash and carry is involved in wholesale trade in which it sale the products andservices to the retailers in different countries. The wholesale industry have strong distributionchannel and provide the products and services at the lower prices than the retailers. This industryis attractive as there are fewer competitors as compared to other industry.Identification and analysis of functional areas in businessFunctional areas of the business consist of various department in the organisation whichperform different operation in order to achieve the goals and objectives of company.Metro cashand carry have different functional areas which consist of the followings :Management: The managers of the organisation are responsible for managing theresources and monitoring the performance of organisation. They perform variousfunction which consist of planning, organising, controlling and directing. They plan inorder to achieve the goal and objective of the firm effectively and efficiently(Andriof &Waddock, 2017).The various strategies are being formulated by the managers to achievethe long term goal of organisation.Accounting :Accountants in the organisation provide managers with informationregarding the financial performance and profitability of the firm which help the managerin formulating the strategies for achieving higher profitability and performance. Theaccounting area of organisationHuman resource :The main function of the department is to recruit the people on thebasis of the shortage of employees in different department. They have to recruit the
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