Table of content •INTRODUCTION •ROLES AND RESPONSIBILITIES OF MARKETING •RELATIONOFMARKETINGWITHWIDERORGANIZATIONAL CONTEXT •CONCLUSION •REFERENCES
INTRODUCTION •Organizational activities for improving its productivity is called as marketing. Sainsbury is chosen for the analysis in this report, it provides groceries and other house hold equipment‘s. •The presentation will analyse different roles and responsibilities of marketing functional for improving organizational activities.
ROLES AND RESPONSIBILITIES OF MARKETING Following are the key activities done by marketing functional within Sainsbury: •Understandingcustomerrequirementsand current market trend •Type of product •Setting price of product •Establishing distribution channel •Innovation according to customer need
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CONTINUE… Understanding Customer Requirements And Current Market Trend: •Marketing department is responsible for understanding current market trend and with that it also has to understand customer requirements from a particular product. •Bytheseactivitiesmarketingdepartmentmakesurethat Sainsbury is getting new customers without loosing existing customers.
CONTINUE… TYPE OF PRODUCT •Itistherolemarketingdepartmenttoefficiently understand the current and future market trend, so by proper product placement department can attract existing as well as new trendy crowd towards organization. •Since Sainsbury uses demographic segmentation therefore it can provide new products.
CONTINUE… SETTING PRICE OF PRODUCT •Marketing department is responsible for pricing the product. Since Sainsbury uses mixed pricing strategy for its products. •Therefore commonly available products are priced little lesser in context of current market competition and rare products are priced comparatively higher for gaining high profit margin.
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CONTINUE… INNOVATION ACCORDING TO CUSTOMER NEED •It is the role of marketing department that it showcases a new and rare product to customers. •Bydoingsothedepartmentenhancescustomers engagement with organization. •Through these new products Sainsbury would be able to attract new and trendy crowd which increase its customer count. •Since organization is able to attract new customers towards them, then by proper implementation of creative marketing their loyalty towards Sainsbury can be increased.
P2: Relation of marketing with wider organizational context •Marketingdepartmentisresponsible for playing several roles at both inside andoutsideoftheorganizationfor improving company's goal achieving capabilities. •Following are the key roles played by marketingfunctionalwithother organizationaldepartmentsfor improving Sainsbury's productivity.
CONTINUE… MARKETING WITH R&D •Marketing department has to showcase the product developed by R&D department, since they are in direct contact with customers and are well aware of their requirements. •Therefore marketing department has direct contact with operations of R&D, such that R&D has to make product developments according to the instructions provided by marketing functional.
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CONTINUE… PRODUCTION DEPARTMENT WITH MARKETING FUNCTIONAL •Production and marketing department has to work in proper collaboration with each other because the marketing department is responsible for delivering the product to end customer. •With that production department also has to provide the final date till which product can be made available, so marketing department can make its distribution strategy as per that scheduled date.
CONTINUE… FINANCE DEPARTMENT AND MARKETING •Marketing department has to develop marketing strategy such that company reaches wide range of customer and for that it has to make creative advertisements and for achieving that it has to make direct contact with finance department. •Finance department on the other hand has to make sure that the company is having a good economical condition and for that it has to make a limited marketing budget. Now marketing department has to develop its complete marketing strategy such as per the allocated budget.
CONCLUSION From the above analysis it can be concluded that marketing department plays an important role in deciding organizational working because of their close contacts with company'scustomers.Duetowhichtheyhavetodeveloporganizational communication so it can effectively share the required criteria with other organizational departments.
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REFERENCES •Blythe, J. and Martin, J., 2019. Essentials of marketing. Pearson UK. •Henríquez,F.A.G.,2018.Destinationmarketingessentials(2. AnuarioTurismoy Sociedad, (23). pp.275-278. •Lanier,P.andLanier,M.,2017. MarketingEssentialsforIndependentLodgings. Business Expert Press. •Perreault, W.D., 2018. Essentials of marketing. New York: Mc Graw Hill. •Rudden, D., 2016, November. Private Practice: Can You Hear Me Now? Marketing Essentials for Audiologists in a Noisy Health Care World. In Seminars in hearing (Vol. 37, No. 4, p. 325). Thieme Medical Publishers.