Assessment : Managing Human Capital and Entrepreneurship

Added on - 06 Jan 2020

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MANAGING HUMANCAPITAL ANDENTREPRENEURSHIP1
Table of ContentsASSESSMENT 2.............................................................................................................................3TASK 1............................................................................................................................................31. Executive summary............................................................................................................32. Company overview.............................................................................................................33. Business opportunities........................................................................................................44. Marketing strategy..............................................................................................................75. Finance...............................................................................................................................96. Human resources..............................................................................................................117. Documentation standards.................................................................................................11CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................132
ASSESSMENT 2TASK 11. Executive summaryFrom the above report, it can be evaluated human is the effective capital of company whichassists to grow operations and functions in different part of the world. It also improves businessfunctions and operations in systematic way (Bae, Qian and Fiet, 2014). Essential entrepreneurtake resources which assess fund for incorporate new product and services at workplace. Thecompany introducing travel master application through they can provide detail information aboutproducts and services which they introduce at workplace. In addition to this, they are selectingtarget market in which they introduce new product or service. Innovative product of the businesscan be access from smart phones and locate at different places of the nation (Cassar, 2014).Thereafter, USP of the business is determines through they can make ahead their product fromother competitor. There are different types of marketing tools require for promoting product orservices of the business. It will assist to capture the whole market in effective way.2. Company overviewThomas Cook Group Plc is the global travel company which exist in UK market. Thiscompany is listed in London Stock Exchange. They are doing operations as British travelbusiness. This company incorporated in 2007 and they are providing services as tour operatorsand airlines based industry within the UK, Germany and Belgium. They are providing widerange of products and services which influence to customer towards the enterprise (Bowman,West and Van Wart, 2016). With the help of effective services and products, the chosen businesscan influence customer and attract them towards the company. From last several years, they areproviding well and effective services to their customer so that it assists to meet with objectivesand goals in systematic way. This is because; they are dealing in high quality services in term oftour packages, booking for hotels and flights, etc. Due to high growth in tourism industry, it hasbeen assess that it is important to determine innovative products and services in different areas ofthe world (Renz, 2016). Innovative products attract different types of customer for enhance theirservices and outcomes in effective manner.3
Further, Thomas Cook Group Plc provides different types of attractive tour packageswhich assist to attract customer from different areas. In this aspect, information which is relatedto travel carries in holiday leisure in famous areas and destination. In addition to this, there aredifferent types of tour operators are exist who are providing same types of tour services throughbring innovative products and services at workplace (Neirotti, De Marco and Scorrano, 2014).With the help of innovative products by the chosen organisation, assist to improve services suchas new destination, attract more customers and their positive feedback towards the businessoperations. In current trends, the company is providing different packages through collectfeedback from different customer so that it will beneficial to make innovative products andservices within the market. With the help of innovative products and services, travel business cancarry their functions in different areas of the globe (Ozdemir, Moran and Bliemel, 2016). In thisaspect, they can make sure that effective HR planning and recruitment process for differentcandidates can enhance profitability and positive results at workplace.3. Business opportunitiesProposed new product and servicesIn order to make effective functions and operations, it is very important for Thomas CookGroup Plc to establish their new product and services within the market. In this aspect, they candeal with different element which assists to attract more customers. They have to launch theirmaster application which assists to attract more people (Greene, Brush and Brown, 2015). This isbecause, it assist to gain information about the company. With the help of apps, every customercan easily enhance their knowledge regarding the company so that it will beneficial to gain moreoutcomes and performances within the environment. In addition to this, at booking time onapplication the company can provide discount and many other offers which assist to determineeffective results within the business (McGuirk, Lenihan and Hart, 2015). In this way, theorganisation can find their potential customer which access services many times. However, itseems to find their needs and requirement from the business which create growth at workplace.Travel master application of the enterprise also access different destination and museum whichassist to attract different customer for planning of the famous tourist. It assists to provide moreinformation about famous destination such as museum, landscape and other elements within the4
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