Impact and Implications of Remote Workforce on Marketing Management in Hong Kong

This study examines the impact and implications of the remote workforce on marketing management in Hong Kong. It explores the changes in marketing strategies and evaluates the implications of a remote workforce on marketing management. The findings reveal a shift from offline to online, cost reduction, productivity, and digital marketing. The study also highlights the implications for business expansion, talent shift, and government funding. It provides insights into the role of digital technologies in business development and the transformation of e-business in Hong Kong.