The Role of Eco-Friendly Initiatives in Consumer Decision Making in the Hospitality Industry

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Added on 2022/12/28

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This report analyzes the role of eco-friendly initiatives, strategies, and policies in influencing consumer decision making in the hospitality industry. It focuses on IHG, a leading multinational hospitality firm, and discusses the research outcomes, effectiveness of research methods, and alternative research methodologies. The report also provides recommendations for IHG to overcome challenges and attract customers through sustainable practices.

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The Role of Eco-Friendly Initiatives in Consumer Decision Making in the Hospitality Industry

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