Processes and Stages of Marketing and Role of Marketing Mix

ASSESSMENT

TABLE OF CONTENTS
TASK 1A.........................................................................................................................................1
Processes and stages of Marketing and role of marketing mix...................................................1
Role of marketing in creating values for customers....................................................................3
Stakeholder Engagement and their impact upon marketing activities of an organization...........4
TASK 1B.........................................................................................................................................5
Reflection on communication tool used by Apple......................................................................5
REREFENCES................................................................................................................................8

TASK 1A
Processes and stages of Marketing and role of marketing mix
Marketing can be defined as a way through which business promote or sell their products
or services with the help of market research and advertising (Singh, 2019). Marketing also helps
organizations to maintain relationship between organizations and customers.
Mission statement of Apple:
The main Mission Statement of Apple is to bring best user experience to their customers
by focusing on bringing innovation within hardware, software and rest all of the other services of
the organization.
Objectives:
Main objectives of Apple are-
 To enhance overall sales Apple products by At least 10 percent.
 To increase overall customer base at 20 percent within a Year.
Porter’s five force Analysis
Porters five force model helps in analysing forces that shape an industry and also helps
them to determine their strengths and weakens (D O'Rourke, 2018). One of the main advantages
of this model is that it helps organizations to analyse their current competition within the market.
But it has one disadvantage as will i.e. it assumes a perfect classic market.
 Competitive rivalry or competition: Threat of this force is high because companies like
Samsung, LG are aggressively competitive with Apple and in order to gain competitive
advantage they are focusing on bringing innovation within their products and services and as
a result differentiation within their products has also reduced.
 Bargaining power of buyers or customers: Threat of this force is also high because switching
cost from one product to other is low because of which switching cost for buyers or
customers also decreases.
 Bargaining power of suppliers: Threat of this force is low because there are various number
of suppliers present who will readily supply material to a global brand like Apple because of
which threat of this force decreases (Hao and et. al., 2018).
 Threat of substitutes or substitution: Threat of this force is also low because Apple is one of
those organizations that provides higher quality products and services to their customers
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