MNG International Marketing Strategies
Added on 2020-01-16
9 Pages1505 Words164 Views
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Analysis of ConsumerBehaviour for SpecificMarket
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31. Confirmation of target market ................................................................................................32. Confirmation of consumer interest level.................................................................................43. Marketing strategies................................................................................................................44. Provisions of legislation, codes of practice and national standards that affect marketingoperations in Australia and Internationally.................................................................................4CONCLUSION................................................................................................................................4REFERENCES................................................................................................................................5
INTRODUCTIONThis case study is based on the analysis of consumer behaviour for specific market. Inthis the consumer behaviour on target market, various market segments, analysis of culture thatwill impact on international market, consumer attributes, interest and various marketingstrategies will be analysed. This case study is based on Mobile News Games LLC (MNG).Mobile News Games LLC (MNG) is a small organisation which is very focused for its goals. Itis working in developing of mobile games that is related to current news events. They are notonly developer of mobile games but also focus on developing games with a news twist, and it istheir advantage over their customers. TASK 11. Confirmation of target market Target market of the Mobile News Game LLC (MNG) is the customer in the age between13-25, basically the young and young adults and who play mobile games or video games.Culture have various impact on the process of international marketing. It can impact the buyingbehaviour of customers, policy of product, policy of pricing, distribution policy and policyrelated to promotions (Schiffman and et.al., 2013). From the marketing prospects, it is necessaryfor the MNG to be aware of the culture of the region or country to which they are targeting andshould recognise how the culture will influence the activities related to marketing. Theinformation which needs to analyse to determine factors like :Attributes of the different countries in which mentioned company will operate.Degree of liberalism in the culture and fiscal conservatismRegular purchasers, structure of the family and decision makers in family.ReligionBeliefs and values Customers of this company are basically young and have keen interest towards the video ormobile games. Attributes of the customer of MNG can be classified on the basis ofdemographic , psycho graphic and geographic information. The specific data which is collectedby a company will help to build profile of consumer will outline the demographic and psychographic details. The data will give the details of consumer's age, income, marital status, sex,education, occupation and behaviour in relation with the purchase of products.
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