Assessment on Strategic Management of Gojek

Running head: ASSESSMENT ON STRATEGIC MANAGEMENT OF GOJEK
Assessment on Strategic Management of Gojek
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1ASSESSMENT ON STRATEGIC MANAGEMENT OF GOJEK
Executive Summary
The study aims to discuss the key ideas of strategic management that can be conducted to
best assess Gojek’s operations in delivering ride hailing services to consumers. In this report
the Porter’s-Five-Forces analysis and Resource Based View(RBV) are the strategic
management approaches conducted specifically on Gojek to gain an insight on threats and
competition to the ride hailing service provider. Thereafter the report mainly focusses on
investigating Gojek’s plans of extending ride hailing services to islandwide. For this a BCG
Matrix is created and the positioning of Gojek’s services are discussed following which the
study focusses on issues and hurdles Gojek can possibly in extending the their services to
Singapore. To conclude the report mentions the observations obtained in the different
sections of the study and summarizes the same after which recommendations based on these
observations are provided.

2ASSESSMENT ON STRATEGIC MANAGEMENT OF GOJEK
Table of Contents
Introduction................................................................................................................................4
Discussion..................................................................................................................................5
An Idea on Strategic Management.........................................................................................5
Porter’s-Five-Forces Analysis on Gojek................................................................................5
Threat from New Entrants:.................................................................................................6
Bargaining Power: Suppliers:............................................................................................7
Bargaining Power: Buyers:................................................................................................7
Threat from Substitutes:.....................................................................................................8
Industrial Rivalry:..............................................................................................................8
Resource Based View on Gojek.............................................................................................9
Tangible Assets:.................................................................................................................9
Intangible Assets..............................................................................................................10
Heterogeneous..................................................................................................................10
Immobile..........................................................................................................................10
Competitive Advantage of Gojek.........................................................................................11
Applying BCG Matrix on Gojek ride-hailing islandwide plan............................................12
BCG matrix of Gojek.......................................................................................................12
Key Issues that may arise when Gojek extend its riding to islandwide...............................13
Conclusion................................................................................................................................14
Recommendations....................................................................................................................14
References................................................................................................................................16

3ASSESSMENT ON STRATEGIC MANAGEMENT OF GOJEK
Introduction
This report discusses the ideas of strategic management that applies for the company
Gojek in delivering ride hailing services and carefully analyses how Gojek benefits from
these ideas (Azzuhri et al. 2018). The two key strategic management approaches identified
for assessment of Gojek are Porter’s-Five-Forces Analysis and the Resource Based View or
(RBV). Here, competition faced by Gojek is also assessed which primarily comes from Grab,
the other major ride hailing service provider in the Southeast Asian region. A major part of
this assessment involves investigating Gojek’s plan of extending their ride hailing services to
islandwide, Singapore. For this purpose, a BCG matrix is applied on the extension plan and
the key issues which may arise from this extension process are noted. The report then
provides concluding remarks and recommendations are given thereafter.