Porter's Generic Strategy with SWOT Analysis : Report on Suzuki Motorcycle

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Added on 2020-06-06

Porter's Generic Strategy with SWOT Analysis : Report on Suzuki Motorcycle

Added on 2020-06-06

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ASSESSMENT ONSUZUKI

Porter's Generic Strategy with SWOT Analysis : Report on Suzuki Motorcycle_1

Table of ContentsINTRODUCTION...........................................................................................................................1TASK ..............................................................................................................................................1Overview of business..................................................................................................................1Porter's generic Strategies...........................................................................................................1PESTEL analysis.........................................................................................................................3Marketing Mix............................................................................................................................3Value chain..................................................................................................................................4CONCLUSION................................................................................................................................4REFERENCES................................................................................................................................5

Porter's Generic Strategy with SWOT Analysis : Report on Suzuki Motorcycle_2

INTRODUCTIONIn market the various company are there who make various strategies and decision to getsuccess and can attain their goals and objectives in proper manner (Diana and Ibrahim, 2015).The report is based on Suzuki Motorcycle business, which is a leading selling bike company andthus assignment is such which will include various things like Porter's generic strategy withSWOT analysis with value chain as well. PESTEL and Five forces analysis is also there whichhelp to judge and analyse the market in better manner. Report is that which will specify thatSuzuki is such firm who take step forward or make decision with market research and such thinghelp them to earn higher profit as well. TASK Overview of businessSuzuki motor corporation is such Japanese company who is working at large scale and itis being considered as multinational firm too. It is such firm which manufacture different auto-mobiles and four wheel drive vehicles and thus it is being considered with various other smallinternal tumult engines as well. Organisation is having around 45,000 employees and havingmore then production facility in 23 countries and having 133 distributor in almost 192 countriesin world (Kartika, 2014). The firm is founded by Michio Suzuki and founded in the year around1909 and even though produces various kind of products as well. Generally, the revenue of company is approximately to ¥80.4 billion (US$25.34 billion).Moreover the company has won many awards for their bikes and cars. They work hard andhaving a vision to become the number one selling cars and bikes in upcoming years and innumber of revenues as well. Organisation does make strategies and decision according to themarket scenario and they want to increase the numbers of income in higher manner although.Industry is futuristic and want to become on the top brands in list of auto-mobiles. SsPorter's generic StrategiesA firms relative position is such which determine that firm is having profitability at theabove or below level at the industry average criteria in better manner. Fundamental basis is suchwhich make them to have profitability in long run and thus it is having a sustainable competitiveadvantage which work in better manner as well. Normally, there are two kind of competitiveadvantage is there and thus such are as; low cost and differentiation. Moreover, these two types

Porter's Generic Strategy with SWOT Analysis : Report on Suzuki Motorcycle_3

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Porter's Generic Strategy with SWOT Analysis : Report on Suzuki Motorcycle