Role of the Digital and the Social Media Marketing

ROLE OF THE DIGITAL AND
THE SOCIAL MEDIA
MARKETING

TABLE OF CONTENTS
 Introduction
 Digital marketing and their contribution to the communications strategy
 Spotify
 Starbucks
 Effectiveness in the utilization of the social media measures
 Digital marketing communications
 Real life examples
 Conclusion
 References

INTRODUCTION
 Digital marketing tools and techniques can be used to effectively to build the
communication strategy to capture the target market
 It shall keep the customers well-informed about the products and services of the company.
 There are various digital marketing platforms that can be applied as the promotional tool in
the business.
 The current project report shall be discussing over the real life examples of the companies
and reviewing the communication and the promotional strategies.

DIGITAL MARKETING AND THEIR
CONTRIBUTION TO THE
COMMUNICATIONS STRATEGY
 The digital marketing campaign and the other online
platforms can be applied by the business in order to
achieve the efficient promotional means.
 The communication of the information to the target lot
of customers of the business is also executed with the
help of digital marketing tools.