Rhubarb Food Designer: SWOT Analysis, PESTLE Analysis, Business Strategy

Rhubarb food designer

Table of content
Swot analysis
PESTLE analysis
Business strategy of Ruhbarb company
Target market
Direct and indirect competitors
Strength and weakness of offering by competitors

INTRODUCTION
Rhubarb food design is a company which is located in UK. The company provides a catering services for
various events such as weddings, private parties and corporate events. The company serves main course.
Desserts, wines and spirits, cocktails, appetizers and canapes. The company consist of various restaurants of
London in its portfolio including Sky Garden, Verdi Italian Kitchen, etc. In order to analyze the market in
which company is operating the presentation will cover Swot analysis of company as well as PESTEL
analysis. It will also cover the business strategies which is used by Rhubarb food designer.

SWOT Analysis
STRENGTHS WEAKNESSES
• Iconic location.
• Well trafficked
• Single location mean limited regular
customer reach
• Limited Varity of food options.
• High cost of food due to prime
location
OPPORTUNITIES THREATS
• Opening new outlets
• Introducing new allergen free
products
• Advertising the capabilities of the
office parties, exhibitions, other event.
• High street food chains
• Only visitors
• Difficulties of logistics