Competitive Strategy and its Importance in Making Organizations Successful

Assessment

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
QUESTION 1...................................................................................................................................1
Global and socio-culture elements of the general environment..................................................1
QUESTION 2...................................................................................................................................2
Level of diversification strategies ..............................................................................................2
QUESTION 3...................................................................................................................................3
What has been the rational for LVMH acquisition. ...................................................................3
QUESTION 4...................................................................................................................................3

approaches for strategic alliance.................................................................................................3
QUESTION 5...................................................................................................................................4
competitive behaviour response..................................................................................................4
QUESTION 6...................................................................................................................................5
Leadership...................................................................................................................................5
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Competitive strategy is described as long-term plan of a company which is made to gain
competitive advantage over its competitors within industry. It has been made with the motive of
developing defensive position in an industry along with generating a high return on investment.
This type of strategy is important when a company is serving in very competitive industry along
with consumer are providing with almost similar products (Kharub, Mor, and Sharma, 2019).
This report is based on the various different strategies which are applied in context to different
companies such as Google, Starbucks, Zara etc. in order to understand the concept and
impotence of such strategies in making organisation successful.
MAIN BODY
QUESTION 1
Global and socio-culture elements of the general environment
Starbucks is a American based multinational chain of coffee house and roastery reserves
with the headquarter in Seattle, Washington. This company operates in over 30,000 locations
across the globe and in more than 70 countries.
A social culture is refers to the combination of social and culture factors as because of the
strong interaction which exist between them (Chou, and. et. al., 2020). This has been focuses on
how adults and peers influence individual learnings. There are various elements of socio-culture
which can have direct influence over Starbucks future.
Changing preference require adaption: This is one of the major socio-culture factor
which can impacts Starbucks and its business decisions is change customer's preferences. What
is popular and fashionable today may not be popular in coming 10 years which can impact the
future of the company. For this a company should conduct a proper research so that product and
services get upgraded as per the customers demand and requirements.
Changing demographics: This is also significant factor that can impact Starbucks future.
For instance markets for coffee and energy drinks may shrink and markets for health products
get increased in future (Cho, and Lee, 2018). Along with this, changes in proportion of genders,
different racial, religious and ethics groups within society can impact the way in which company
does business.
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