Key Marketing Concepts and Their Effectiveness

ASSESSMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Key marketing concept and their effectiveness..........................................................................1
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Marketing is a important concept that utilise by the every organisation in order to conduct
market research, provide good shape to product. Product packaging and many others. It is a
continuous procedure in order to create good relationship with the customers and fulfil the
demand of customers (Lagarde, 2012). To better understand of the report selected company KFC
which is most popular chicken restaurant chain. The company conducted about 5200 restaurant
in US and 1500 all over the world. In this report consist of key marketing concepts, marketing
orientation and recommendations.
MAIN BODY
Key marketing concept and their effectiveness
Marketing management orientation: In this concept involve different types of
marketing concept that classified into various approaches (Kubacki and et. al., 2015). The main
reason of the classification to recognised the several types of strategies and evaluate the active
necessity of consumer. Different types of organisation select different marketing strategy to
present their product and present in front of customer in effective manner. Such as, there are
different organisations are provided the customised product to order to concentrated on the
quality of the product. To cooperate with the various approaches regarding to product that highly
preferred by the premium group. Different organisation can select different strategy according to
structure and according to production cost set the higher prices or set skimming pricing that
customers are more likely to pay. In the Context of the KFC become leading food chain in US
and other countries with compare of competitors and they charged affordable price as compare
with others. It lead for the huge changes in the economy and in this price middle class family
easily afford food from the chain. Due to new product development bring out the accelerative
frequencies to visit and expenditure (Lagarde, 2012). There are defined different types of
marketing orientation in the context of the KFC:
Production orientation: According to this orientation company mainly focused on the
product that afford by the customer and easily available in the market due to huge demand. The
particulate orientation depended on the business manufacturer the food items at large scale so
fulfil the demand of customer on time. KFC produce many items and supply on time to create
1