Unilever: Vision, Strategy, Performance, and Competitor Analysis

Assessment

Executive Summary.........................................................................................................................4
INTRODUCTION...........................................................................................................................5
PART A...........................................................................................................................................5
Describe the simulation company Vision and strategy over the simulation..........................5
Review the company’s performance......................................................................................7
Competitor Analysis.............................................................................................................10
Company competencies & Capabilities................................................................................11
Market Share........................................................................................................................11
Logistics...............................................................................................................................12
Future plans..........................................................................................................................12
Recommendations................................................................................................................13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................14
Part B- Professional Development Reflection Report...................................................................15
EXECUTIVE SUMMARY...........................................................................................................15
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................2
Recommendations for Practice and Research..................................................................................6
CONCLUSION................................................................................................................................7
REFERENCE...................................................................................................................................9

Executive Summary
Business simulation allow organisation to replicate its real life experience minimise stress
and fear of employees while quantify their profitability. With the help of business emulation
company can gain immediate as well as insight full feedback in effective manner. Business
simulation play important role in which company can undertake advantage of this tool to
effectively aligned its human resource and strategy all together in order to maximize its growth
and development. Present report include discussion on Unilever vision, its strategic objective,
vision, evaluation of its past five year progress, competitive rivalry, market share, five year plan
and recommendations.

INTRODUCTION
Business simulation is an effective tool for organisational development and learning. It
effectively allow organisation to align company objectives, strategies and policies in order to
enhance organisational growth. With the help of business simulation company can accelerate its
performance with the help of experimental learning (Buil, Catalán and Martínez, 2020). Present
support has been conducted on Unilever which is operating its business services in consumer
goods industry. Company was founded in the year 1929 and headquartered in London, England.
Organisation offers its services worldwide with more than 155000 employees. Organisation
provides wide range of products in the segment of personal care skin, care health care and more.
This report has been divided into two parts in which first part reflects about organisation vision
and strategy, company performance, its competitive analysis, market share, future plans and
recommendation. While on the other hand second part of this report deals with professional
development reflection report.
PART A
Describe the simulation company Vision and strategy over the simulation
Vision:
Unilever conduct its business functioning with a vision “to create positive impact upon
society without affecting environment”.
Mission:
Main mission of Unilever is “To accomplish needs and demands of customers by offering
them high quality products and services in order to add values in their lives”.
Culture:
Unilever culture plays most important role in its success, as company’s culture mainly
emphasise upon its performance along with the measures to improve output. Organisational
culture of Unilever ensures that best standards are maintained in order to increase efficiency of
employees.
Values:
Unilever operate its business with some significant values that include creating positive
impact upon community and society with the help of strategic planning in order to ensure long
term benefits. Unilever also aim towards maintaining high standards with its stakeholders,

environment and individuals in society those who are directly and indirectly connected with
company. In addition to this, Unilever also have strong values towards its employees.
HR
Unilever believes that human resource is one of the most important assets for any organisation
irrespective of its size and scope (Bhardwaj, 2020). This company smartly manages its asset with
the help of efficient leadership in which company supports integrity of cooperate culture
implementation. Organisation implements result-based management in order to makes sure that
performance of employees get evaluated on effective basis as to provide them proper support and
commitment.
Strategy
Unilever implemented long term strategy in order to assure upward improvement as to
provide benefits to all of its stakeholders. Company emphasise to maximise its positive impact,
reduce carbon footprint in order to formulate plan or any strategic objective.

Review the company’s performance
In-depth evaluation of Unilever’s last five years is being undertaken below in order to
determine the aspects that affects organisation future performance as well as growth.
Fiscal Year 2015
Key financial Indicators
It has been evaluated that in the year 2015, there is significant increase in underlying
sales of 4.1%. While there is, increase of 2.1% and 14.8% in the volume growth as well as core
operating margin in a respective manner. In addition to this, it has been evaluated that, in 2014
free cash flow was €3.1 billion that increased in 2015 by €4.8.
Share Holders
This has been underlined that, in the year there was significant increase in the dividend
paid to stakeholders by 6% as compared to 2014. This indicates that compared to 2014 Unilever
gained more profitability in 2015 that makes company to pay high divided to its share holders in
the financial year 2015.
Emerging Markets:
It has been identified that, in this year developing business sectors show bit retrieval and basic
sales significantly reach 7% with an increment of 1% from the earlier year 2014 (Grzesch, 2021).
This has been determined that, main reason of this increase was, effective understanding related
to local markets as before. In addition to this, local management expertise also aid Unilever for
the improvement. The capital and fixed resource productivity additionally a significant marker
and capital as a percent of the deal is at the negative side which shows development is cash
generative.
Financial Returns
As per the analysis of 2015 financial returns it has been determined that, this year
earnings per share significantly sees an upgrade by 14%. It has been determined that, improved
core operating margin and greater capital efficiency cause an expansion consequently on