Marketing Plan Assessment (pdf)
Added on 2021-02-20
17 Pages2642 Words149 Views
Assessment Record & Cover Sheet Assessment informationCourse(s)Marketing PrinciplesStudent to Complete: Assessment Task 2: The Marketing PlanThe group leader is to submit the marketing plan document electronically via turnitin on canvasEmailed submission will not be accepted. The teacher has the right to amend marks based on the individual’s contribution/ or the lack of based on peer review forms, and feedback from other group members within the group. Students are encouraged to develop their own format of report and this format is a guide only, Submission InstructionsFormatWork is to be saved as a word document or PDF, and uploaded from the assessment tab in your CANVAScourse shell by the required date. Work sent by email will not be marked. Work submitted after the deadlineand without an extension or special consideration (details below) will not be accepted or marked. Deadline Extensions & Special ConsiderationEnsure that you submit assessments on or before the due date. If you think you might not make the due datedue to special circumstances, you must apply for an ‘application for extension of time’ before the due date.
You can apply for an extension of up to seven days from the original due date for submission of assignments,projects, or essays. You must lodge it no later than one working day before the original submission due date.See link below for eligibility criteria and forms.If your performance in the assessment is affected by unexpected circumstances, you should considerapplying for Special Consideration. Information on the process and application forms for extensions andspecial consideration can be found at Cover SheetWhen you submit work for assessment at RMIT University you need to include a cover sheet that has adeclaration and statement of authorship. If using the Assessment Cover Sheet supplied by your teacher, yousimply need to tick the box saying you agree to the conditions in the hyperlink in the document. If not usingthis then you must complete, and submit a cover sheet with your work, whether individual or group work.Cover sheets for submission of work are available from the Student forms website.2
Situational AnalysisFirm’s current mission & objectives (1 mark)1. Define the firm’s(not brand) mission and overall objectives. Market Details (5 marks)research data sources include:●RMIT Library – IBIS World Reports●RMIT Library – Passport●RMIT Library – Australian Bureau of Statistics●Industry association reports or documentsUsing these resources, the following factors should be discussed in relation to the Dairy Industry in China. InformationSecondary Data usedInformation FoundIndustry CurrentPerformanceIndustry Life CycleStageIndustry OutlookBarriers to EntryMarket Trends / SalesPredictions
Marketing Environment within China (Dairy) ( 3 marks)Explain how the following external (macro) factors could impact the Dairy Industry.Economic Factors Fluctuations is economy affect all form of business. It mainly affect those businessorganisations who are dealing in the process of import and export from other countries. Economicfluctuations directly have impact in business's bottom line (Caprotti, Springer and Harmer, 2015).Recession or improvement affect dairy business in two ways export competitiveness and cost ofimport. While if there is any change in Australian dollar exchange rate then it will affect business ina negative way, as major commodity exported from Australia to China. Cultural/SocialThere are some certain trend in the workforce prevailing in china which is required to beconsider by Devondale. Some of the trends are Ensuring Workforce Agility, Democratisation ofData and more. In addition with this, it has also been identified that company is required to operatetheir business while considering social, ethical and cultural responsibilities. It has been evaluatedthat, in china individuals are more close to culture (Cheng, Chan and Leung, 2018). Thus, in orderto attain growth company is required to adopt cultural changes in best effective manner.TechnologyWith the continuous advancements in technology business organisations are highly affected.As to effectively satisfy customers with best it is important for organisation to undertaketechnological advancements in order to gain more competitive edge. In Chinese market there is hightrend to robots that keeps on advancing with every new technology age . Thus, it is essential forDevondale to take advantage if e-commerce as to offer their products to customers in best effectivemanner. While as to operate business functions company is regularly required to update theirsoftware and ensure that their internet access is secure as to offer services to customers in besteffective way. Political/LegalBusiness organisations are largely affected the new laws and legislations that are stipulatedpertaining to a particular sector. In case new statutes associated with copyright, royalties, usage ofimagery, intellectual property and internet are laid down by government, it may create adversitiesfor Devondale in Chinese market place. Thus, it is important for the management of the respectiveentity to take into account all the laws and legislations so that they do not have to encounter anykind of issues in future course of time (Dermody and et. al, 2015).Seasonal/ClimaticIt has been analysed that in China atmosphere mainly varies from region to region ascountry geographical region is so huge. Thus, it is essential for Devondale to undertake some4
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