Assessment - Report

ASSESSMENT - REPORT

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Traditional Vs digital...................................................................................................................3
Omni channel customer journey and touch points......................................................................4
Data analysis from activities related to digital marketing...........................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Digital marketing is a component which is consuming internet and online digital
technologies to promote products and services online. Netflix was founded by Reed Hastings and
Marc Randolph in California in 1997 and as of 2020 the company is having 193 million
subscribers who are paying for the services of the organization. Netflix is not affected must with
the global issues since they are giving their services online. The report is going to consist of
traditional and digital methods which are being used by organization to be able to reach out to
the customers so that the experience and satisfaction of the customers can increase. The
behaviour of the customers is changing and that has to be matched by the company which is
important for the reputation and standard which Netflix has set for them in the market.
MAIN BODY
Traditional Vs digital
 Price
There are a lot of plans which are present for the customers to enjoy this and there are free
trails as well which are provided to the customers so that they are aware of the services which
they are paying for. There plan range from $7 to $12 which is present and this is on
psychological pricing as well so that the customers are going to get attracted (Kuazaqui and
Lisboa, 2019). There are additional benefits which are provided to the premium customers of the
organization and there is a good period which they would be paying for which is making the
organization have higher performance.
 Product
Streaming online media and entertainment business in the world is Netflix which started as
DVD rental business. There are no commercials on this site while the customers is seeing the
movies or enjoying themselves on this website. Anytime of the year the customer can subscribe
themselves on this for membership and there are three levels which are basic plan, standard plan