Principles of Marketing

Principles of Marketing

EXECUTIVE SUMMARY
The role of marketing principles is prime in branding if an organisation. Rowlinson is
selected as the brand. Management having the aim to diversify business operations in new
market through using of existing brand name. In this regard, decided about the providence of
school furniture. STP is used for determination of target market. Here, they target the schools of
UL to meet their different furniture’s requirement in accordance to their need. PESTLE and
completive analysis also aid building possible future strategies along with trend in market.

Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................1
Methodology....................................................................................................................................1
Findings...........................................................................................................................................1
Existing brand and brand values..................................................................................................1
Explanation of the new product...................................................................................................2
Description of the target market..................................................................................................2
Analysis of the new market, including trends.............................................................................2
Competition.................................................................................................................................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4