Alibaba's Leadership and Strategy: A Case Study

Assessment

Table of Contents
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
1. How would you describe Jack Ma as a leader? What does he do?.......................................................3
2. Why and how did Alibaba beat eBay?.................................................................................................4
3. What are the implications for how strategy is created?........................................................................5
4. How well is Alibaba poised to succeed in the future?..........................................................................7
5. If managers no longer command and control and the organization is self-tuning, what is the role of
leaders and leadership teams...................................................................................................................8
CONCLUSION...........................................................................................................................................8
REFERENCES............................................................................................................................................9

INTRODUCTION
Alibaba Group holding limited is an international technology firm which specializing in
retail, technology, e-commerce as well as Internet (Zeng, 2018). This operates many of the
companies internationally in different industries and is recognized as a most respected
organization (Wang and et. al., 2018). Alibaba is largest retailer in world and also e-commerce
firm and on list of the biggest internet firms and artificial intelligence. Present report will be
discussed about the way Alibaba beat EBay Company. Role of leaders and the leadership teams
if the managers no command and control will be discussed.
MAIN BODY
1. How would you describe Jack Ma as a leader? What does he do?
Alibaba Group was founded by Jack Ma who is a Chinese politician, a well-known
business investor and leading magnate. It is global technology based corporation. Jack Ma
supported Chinese economy by their strong marketing approach. Ma indented Jack Ma is
familiar with autocratic management. Ma planned to use his company and the power of internet
to promote globalized trade across borders in order to help SME’s at global level (Jin and Hurd,
2018). He is an independent leader since he provides the important of ideas of its staff members.
He also follows the transformational leadership styles through empowering its staff members and
also motivating them to attain success. On the other hand, Jack Ma hires the staff members with
superior skills and capabilities which make the company successful. Jack Ma works as a leader
with having a clear vision in intensity and says leader should we have a clear vision in senses
(Clark, 2018). The mission of Jack Ma is to change Business processing in china by
implementing new ideas, innovation, adequate skills and by providing quality of products and
services at worldwide. These kind of working qualities, style as well as skills of Chapman help
him to make possibility of run a successful business. Jack ma possesses strong character sense
that aids in developed loyalty as well as strong base for his business Alibaba. He says that a
leader don’t have to sacrifice his/her sense of the humor while they are responsible for some
achievement. Jack Ma understood that it is not easy to convince workers, investor and business
partner easily to listen to him. Thus, instead of uniting them under his command, Jack Ma unites

them with common purpose. It’s an organizational code rather than goal of a leader. On the basis
of case study, Jack Ma announced his plan about step down from $420 billon Chinese Internet
organization in order to pursue the Philanthropy in education. Jack Ma began offering
individuals and small companies a forum to find acceptable customers with Alibaba. Even if the
concept was not fresh, Jack Ma created an online platform for people of China, which was a
major hit in a few years.
2. Why and how did Alibaba beat eBay?
Alibaba is an international technology firm belongs to china which specializing in
Internet, Technology, E-commerce as well as Retail. The organization was founded in year 1999
in Hangzhou, Zhejiang. This organization basically provide small business, and enterprise sales
service to company through web portals, shopping search engines as well as cloud storage
services. It is one of the largest retailers and included in list of Internet firms as well as artificial
intelligence organization (Jia and et.al., 2018). Alibaba attains this through leveraging new
technologies of the data intelligence and also network coordination. This harness effort of the
many businesses of china to develop the network which is smarter, faster as well as well-
organized than the traditional business infrastructures. The online sales of this company and
profit level surpassed US retailers such as Amazon, eBay and Walmart. EBay and Alibaba both
are the main competitors and they developed the strong strategies to compete with the each other
(Zhang and et. al., 2018). When eBay announced its expansion in to China, Jack Ma viewed
American organization as foreign competitor and also rejected the buyout of eBay subsidiary of
Alibaba Taobao. Subsidiaries of Alibaba in the Chinese e-commerce industry have outperformed
eBay by adapting existing technology and gaining trust in China and widening their role by
leading the market with a loss before redefining additional services, claiming a growing
proportion of customers from eBay. Taobao's Alibaaba subsidiary will eventually push EBay to
leave China with shutting its unprofitable China Web operation (Leavy, 2019). On the other
hand, EBay Company is botched to identify that business environment of china is different from
any other western company. In order to direct a chief technical officer from the United States
eBay firm sent German representative and brought him. On the local market there was a
language divide and a lack of comprehension.