Macro environmental analysis of the Indian e-commerce

Speaker notes
System04097

Assessment 1
Slide 1
Macro environmental analysis
The political, economic, social and technological factors affect the organisation and its
growth in the market. The factors such as regulatory framework, Cultural backgrounds,
Technological advancements and investment competitive norms (Ansoff, Kipley, Lewis,
Helm-Stevens, & Ansoff, 2018).
As per the analysis of porters five forces analysis, the company have high threat of new
entrants due to new ideas and innovation by the companies. The company have high
bargaining power of suppliers and buyers that affects the growth of the organisation. It is
observed that the company have moderate level of substitute as the demand of healthy
product is increases. The company have high level of competitors in the market (Dawson,
2014).
The competitor’s analysis of the company defines the position in the competitors. There are
large number of competitors of the company such as Pizza’s Hut, McDonald’s, Starbucks and
KFC.
Slide 2
The vision of the company is to become the best pizza delivery in the world. It is observed
that the company requires to attain the vision due to which it has to develop the mission. The
mission of the company is to developed to an inclusive culture. The goal of the company is to
expand the food chain in the market.

As per the VRIO Analysis, the company has strong competitive advantage as the brand
position, and presence is rare, valuable, and imitable due to which the competitors cannot
able to copy it and it can attain the success (Baker, 2014).
Slide 3
Value Chain Analysis
The value chain analysis of the company contains the inbound logistics, operations, outbound
logistics, marketing and sales, services, firm infrastructure, human resource management and
technology development. The analysis state that the company includes raw material, high
ingredients, effective infrastructure and the services. The company have highly effective
employees that help the organisation to attain the success in the business and deliver the
quality of services.
Slide 4
Stakeholder analysis of the company states that the needs and desire of the stakeholders such
as employees, owners, and customers. The company fulfil all the needs and wants of the
stakeholders in order to attain the success.
It has been founded that the Customers’ preferences, Local franchise partner, Cost control
process, Use of the basic model, Consideration of the local culture, Market outlets and
Competitive advantage are the key success factors of the company that helps to attain the
success in the business.