Assessment of Stationery Market in Germany for Duque Papetiers Gros

Report for Duque Papetiers Gros
Date:

Report for Duque Papetiers Gros 2018
1. Introduction
The assessment aims in evaluating the overall stationery market in Germany, which could
help Donald Duque to expand his overall business internationally. The report directly helps in
evaluating the current sales of the stationery market by analyzing historical sales of the
companies operating in the industry. The study provides Donald Duque the adequate
information regarding the current limitations and benefits which could be experienced with
the expansion plans. Moreover, relevant information regarding the standard deviation and
other hypothesis is relatively presented to allow the organization analyses the current
operational condition and make adequate decisions regarding the expansion plan.
2. Analysis of Issues for Duque Papetiers Gros
2.1 An Overview of the Wholesale Stationers Market in Germany
According to the annual spending for writing and drawing materials, Germany is considered
second only to Switzerland as per the data of MGCC. Germany's overall turnover in writing
and drawing materials is relatively at the level 148 Billion, which directly represents the
strong brands that are currently present in the country, which can proximately generate
highest scenes in future. The domestic demand has relatively increased by 2.5 % in the year
2015, which is detected in MGCC report. Hence, it would be understood that the stationery
branded companies operating in Germany is consider a brand image around the world, which
is a relatively allowed wholesale company of 2,200 to spur in the country. German stationery
brand has a relatively improved their market share, as compared to other private labels,
where the companies currently have a net turnover of not less than 500,000 on yearly basis.
This relatively indicates that the overall progress of the stationary industry has relatively
boosted in Germany, which helped in accumulating 5,500 specialist retailers in the region. The
stationery industry has a relatively boosted SC due to the alterations in the current purchasing
habits of the customers. The inclusion of online presence has relatively allowed companies in
the stationary industry to target potential customers and deliver the product at the door
steps. This method has relatively opened new grounds for the stationery industry, which
allows them to generate higher revenues.
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Report for Duque Papetiers Gros 2018
2.2 Annual Spending on Writing/Drawing Materials per Capita
Switzerland
Germany
Austria
France
Slovenia
Italy
Slovakia
Hungary
Spain
Poland
Croatia
Czech Republic
£-
£5.00
£10.00
£15.00
£20.00
£25.00
£30.00
£35.00
£40.00
£35.50 £35.20 £35.00
£28.30
£20.40
£18.60
£9.80 £9.60 £8.90 £8.50 £7.90 £7.60
Country Value
Switzerland £ 35.50
Germany £ 35.20
Austria £ 35.00
France £ 28.30
Slovenia £ 20.40
Italy £ 18.60
Slovakia £ 9.80
Hungary £ 9.60
Spain £ 8.90
Poland £ 8.50
Croatia £ 7.90
Czech
Republic
£ 7.60
The bar graph and table relatively represent the overall spending of the European
countries in drawing and writing material. The major spender from the overall European
countries Is Switzerland, while the least spender is Czech Republic. France and Germany are
also listed in the above graph, which indicates the level of spending that has been conducted
by both the countries. This information can be utilized by the organization for adequately
improving their decision-making capability to raise their revenue generation capability.
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Report for Duque Papetiers Gros 2018
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