BSBMKG501 Identify & Evaluate Marketing Opportunities
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Identify And Evaluate Marketing Opportunities (BSBMKG501)
Added on 2020-04-21
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Student Name: Student ID No: Final Completion Date: Unit Code: BSBMKG501 Unit Title: Identify and evaluate marketing opportunities Please attach the following documentation to this form Result Assessment Week 1 Case study analysis S / NYS / DNS Assessment Week 3 Case study analysis and presentation S / NYS / DNS Final Assessment Result for this unit C / NYC Feedback is given to the student on each Assessment task Yes / No Feedback is given to the student on final outcome of the unit Yes / No Student Declaration
BSBMKG501 Identify & Evaluate Marketing Opportunities
Identify And Evaluate Marketing Opportunities (BSBMKG501)
Added on 2020-04-21
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Assessment Summary Sheet•This form is to be completed by the assessor and used a final record of student competency.•All student submissions including any associated checklists (outlined below) are to be attached to this cover sheet before placing on the students file.•Student results are not to be entered onto the Student Database unless all relevant paperwork is completed and attached to this form.Student Name:Student ID No:Final Completion Date:Unit Code:BSBMKG501Unit Title:Identify and evaluate marketing opportunitiesPlease attach the following documentation to this formResultAssessment Week 1Case study analysisS / NYS / DNSAssessment Week 3Case study analysis and presentationS / NYS / DNSFinal Assessment Result for this unitC / NYCFeedback is given to the student on each Assessment taskYes / NoFeedback is given to the student on final outcome of the unitYes / NoStudent Declaration I have been assessed in a fair and flexible manner. I understand that the Elite Education Vocation Institute’s Student Assessment, Reassessment and Repeating Units of Competency Guidelines apply to these assessment tasks.Assessor Declaration: I declare that I have conducted a fair, valid, reliable and flexible assessment with this student, and I have provided appropriate feedback.Name: Name: Signature:Signature: Date: Date: V2017.T4. 1.0BSB50215 Diploma of Business/ BSBMKG501/ 2017/ T4/ Assessment Tool Page 1 of 17
Assessment Cover SheetAssessment Week One DetailsTerm and YearTerm 4 2017Assessment TypeDue Date Class RoomStudent Name:Student ID No:Date:Qualification :BSB50215 Diploma of BusinessUnit Code:BSBMKG501Unit Title:Identify and evaluate marketing opportunitiesAssessor’s NameStudent Declaration: I declare that this work has been completed by me honestly and with integrity. I understand that the Elite Education Vocation Institute’s Student Assessment, Reassessment and Repeating Units of Competency Guidelines apply to these assessment tasks.Assessor Declaration: I declare that I have conducted a fair, valid, reliable and flexible assessment with this student, and I have provided appropriate feedback.Name: Name: Signature:Signature: Date: Date: Student was absent from the feedback session.V2017.T4. 1.0BSB50215 Diploma of Business/ BSBMKG501/ 2017/ T4/ Assessment Tool Page 2 of 17
Assessment/evidence gathering conditionsEach assessment component is recorded as either Satisfactory (S) or Not Yet Satisfactory (NYS). A student can only achieve competence when all assessment components listed under procedures and specifications of the assessment section are Satisfactory. Your trainer will give you feedback after the completion of each assessment. A student who is assessed as NYS is eligible for re-assessment. Should the student fail to submit the assessment, a result outcome of Did Not Submit (DNS) will be recorded.Principles of AssessmentBased on Clauses 1.8 – 1.12 from the Australian Standards Quality Assurance’s (ASQA) Standards for Registered Training Organizations (RTO) 2015, the learner would be assessed based on the following principles:Fairness - (1) the individual learner’s needs are considered in the assessment process, (2) where appropriate, reasonable adjustments are applied by the RTO to take into account the individual leaner’s needs and, (3) the RTO informs the leaner about the assessment process, and provides the learner with the opportunity to challenge the result of the assessment and be reassessed if necessary.Flexibility – assessment is flexible to the individual learner by; (1) reflecting the learner’s needs, (2) assessing competencies held by the learner no matter how or where they have been acquired and, (3) the unit of competency and associated assessment requirements, and the individual.Validity – (1) requires that assessment against the unit/s of competency and the associated assessment requirements covers the broad range of skills and knowledge, (2) assessment of knowledge and skills is integrated with their practical application, (3) assessment to be based on evidence that demonstrates tat a leaner could demonstratethese skills and knowledge in other similar situations and, (4) judgement of competence is based on evidence oflearner performance that is aligned to the unit/s of competency and associated assessment requirements. Reliability – evidence presented for assessment is consistently interpreted and assessment results are comparable irrespective of the assessor conducting the assessmentRules of EvidenceValidity – the assessor is assured that the learner has the skills, knowledge and attributes, as described in the module of unit of competency and associated assessment requirements.Sufficiency – the assessor is assured that the quality, quantity and relevance of the assessment evidence enables a judgement to be made of a learner’s competency.Authenticity – the assessor is assured that the evidence presented for assessment is the learner’s own work. This would mean that any form of plagiarism or copying of other’s work may not be permitted andwould be deemed strictly as a ‘Not Yet Competent’ grading.Currency – the assessor is assured that the assessment evidence demonstrates current competency. This requires the assessment evidence to be from the present or the very recent past. V2017.T4. 1.0BSB50215 Diploma of Business/ BSBMKG501/ 2017/ T4/ Assessment Tool Page 3 of 17
Resources required for this Assessment•All documents must be created using Microsoft Office suites i.e., MS Word, Excel, PowerPoint•Upon completion, submit the assessment via the student learning management system to your trainer along with the completed assessment coversheet.•Refer the notes on eLearning to answer the tasks•Any additional material will be provided by TrainerInstructions for StudentsPlease read the following instructions carefully•This assessment is to be completed according to the instructions given by your assessor.•Students are allowed to take this assessment home.•Feedback on each task will be provided to enable you to determine how your work could be improved. You will be provided with feedback on your work within 2 weeks of the assessment due date.•Should you not answer the questions correctly, you will be given feedback on the results and your gaps in knowledge. You will be given another opportunity to demonstrate your knowledge and skills to be deemed competent for this unit ofcompetency. •If you are not sure about any aspect of this assessment, please ask for clarification from your assessor.•Please refer to the College re-assessment and re-enrolment policy for more information.Procedures and Specifications of the AssessmentThe candidate will demonstrate skills and knowledge required to investigate marketing opportunities.You will analyse a real organisation or simulated business to identify two marketing opportunities, research potential new markets, assess opportunities with respect to contribution to the business, and explore innovative approaches. You will then prepare a brief presentation for marketing peers to support and explain the two marketing opportunities you have identified.You may base your analysis and report on BBQfun simulated business and requires you to identify and evaluate marketing opportunities for your chosen organization or utilizing the BBQfun case study.Identify two marketing opportunities for the organisation on your chosen organisation’s market and business needs in terms of:a.comparative market informationb.competitors’ performancec.customer requirementsd.legal and ethical requirementse.market sharef.market trends and developmentsg.new and emerging marketsh.profitabilityi.sales figuresV2017.T4. 1.0BSB50215 Diploma of Business/ BSBMKG501/ 2017/ T4/ Assessment Tool Page 4 of 17
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