Table of Contents INTRODUCTION...........................................................................................................................3 a) Marketing Management Operations........................................................................................3 b) Marketing Orientation and Societal Marketing Orientation....................................................4 CONCLUSION................................................................................................................................5 REFERENCES................................................................................................................................6
INTRODUCTION Marketing is the concept by which an organization can successfully satisfy the needs of their customers. It is also helpful for expanding the business. In marketing 7p's are very important and on these P's all the marketing task is performed. These P's are product, price, place, promotions, packaging, people, process. Ryanair is an Irish airline which is established in 1984. Headquarter of the company is in Swords, Dublin, Ireland. It is provided flight and airlines services to their customers. In this will discussing the marketing management concept which includes marketing concepts, production orientation, product orientation and sale orientation (Habibi and et.al., 2015). In this will also included the marketing orientation and the societal marketing orientation concepts. a) Marketing Management Operations Marketing Concept:Marketing concept is a method by which an organization can identify the current and future needs of the customers. This will also help to provide better services and products rather than competitors. Ryanair sale their magazines in the plane. They can use the concept of marketing for increasing the sale and enhancing the customers interest towards the product (Papadas, Avlonitis and Carrigan, 2017). Marketing concept includes five major aspects which is production concept, product concept, selling concept, marketing concept and the last one is societal marketing concept. These concepts are very helpful for make marketing effective and improve the customers interest towards the products. Ryanair can use this method in their airline, for improving the sale of their magazine in the flight. Production Orientation:Production orientation is the method, by which organization concern about their manufacturing and production procedure. In the production orientation business develop those products and services which are had good quality rather what are the customers needs and wants. Ryanair can use this technique for their plane magazine. By this method they are able to enhance the quality of their magazine (Chow, Lai and Loi, 2015). For this they can content all information which are interesting and directly attract the customers by the quality of data. The main target of production orientation is producing maximum volume products which improve the sale and profitability of Ryanair. Product Orientation:Product orientation is also an important concept of marketing. In this approach organization only focus upon products. They are plan that how heir products satisfy customer need and wants. The organization also provide their product on minimum cost just
because customer will purchase their products. Ryanair can use this technique for enhancing the sale of their magazine. Ryanair management can focus upon product development, product research and product focus for improving the sale of magazine and also they can be able to enhance customers base in the flight. Ryanair management can also provide those magazines to their customers which have good quality. Sale Orientation:Sale orientation is a marketing approach in this method, organization only focus earning profit rather than satisfy the needs of consumer. For this can use the strategies of advertising and promotion, because they are help an organization for making profit. Ryanair, can also use this technique for earning the profit and enhancing the sale of their magazine (Chow, Lai and Loi, 2015. They can promote their magazine at all level of airport, that enhance the interest of people to buy this magazine in flight. Sales orientation is aggressive selling tactics and it is only focus on the short term planing to earn profit. By suing this technique Ryanair improve their magazine sale and also earn profit. b) Marketing Orientation and Societal Marketing Orientation Marketing Orientation:Marketing orientation is the method of marketing function, it focuses upon the needs and demands of the customers and provide them products as per their wants and satisfy them (Hunt, 2015). It is helpful for enhancing and expanding the business. Ryanair can use this approach for the sale of magazine in among the consumers. Because it is customer- centred approach. It is mainly focused upon satisfying the needs of customers. Ryanair can improve the sale of magazine in the flight by focusing upon the customers needs. For this they can conduct an activity or program for customers on the airport to know about their interest, like and dis- likes. That is very much help for design the magazine as per customers needs. By using this method of marketing, Ryanair defiantly enhance their sale. Societal Marketing Orientation:Societal marketing orientation is a concept of marketing. In this concept of marketing business focus is welfare of society rather than the earning profit or anything else. In this method of marketing organization plan their success on the bases of long term plan (Fiore and et.al. 2016). This concept of marketing the build good image of business in market, that will help business for improving their customers share. Ryanair can also use this method of, marketing to build business strong image in society and for enhance customer vases. It will take some time but that approach is very much beneficial for Ryanair organization and for
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their magazine. They can also use the technique corporate social responsibility (CSR) for improve their image in market. CONCLUSION From the bases of above study it has been concluded that how Ryanair can enhance their image, sale and customers base by using different approaches of marketing. In above study has been discussed the marketing management operations that includes concepts like products, productions, selling etc. In this study also conclude the term such as marketing concepts, production orientation, product orientation which are beneficial for Ryanair organization for enhance their sale of magazine in the plane. In this study also included the marketing orientation and societal marketing orientation concept. That are focus upon the growth of business by focusing on society and also improve the business by focus on products quality which satisfy them needs of consumers. For this study also provide some suggestion which can improve the sale of magazine. They can use some strategies which improve the quality of books, they are also provided some training to their employees who can effectively communicate with customers about the magazine.
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