logo

Marketing Management Operations: Assignment

   

Added on  2021-02-19

7 Pages1332 Words27 Views
 | 
 | 
 | 
Assessment
Marketing Management Operations: Assignment_1

Table of ContentsINTRODUCTION...........................................................................................................................3a) Marketing Management Operations........................................................................................3b) Marketing Orientation and Societal Marketing Orientation....................................................4CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6
Marketing Management Operations: Assignment_2

INTRODUCTIONMarketing is the concept by which an organization can successfully satisfy the needs oftheir customers. It is also helpful for expanding the business. In marketing 7p's are veryimportant and on these P's all the marketing task is performed. These P's are product, price,place, promotions, packaging, people, process. Ryanair is an Irish airline which is established in 1984. Headquarter of the company is inSwords, Dublin, Ireland. It is provided flight and airlines services to their customers. In this willdiscussing the marketing management concept which includes marketing concepts, productionorientation, product orientation and sale orientation (Habibi and et.al., 2015). In this will alsoincluded the marketing orientation and the societal marketing orientation concepts. a) Marketing Management OperationsMarketing Concept: Marketing concept is a method by which an organization can identify thecurrent and future needs of the customers. This will also help to provide better services andproducts rather than competitors. Ryanair sale their magazines in the plane. They can use theconcept of marketing for increasing the sale and enhancing the customers interest towards theproduct (Papadas, Avlonitis and Carrigan, 2017). Marketing concept includes five major aspectswhich is production concept, product concept, selling concept, marketing concept and the lastone is societal marketing concept. These concepts are very helpful for make marketing effectiveand improve the customers interest towards the products. Ryanair can use this method in theirairline, for improving the sale of their magazine in the flight. Production Orientation: Production orientation is the method, by which organization concernabout their manufacturing and production procedure. In the production orientation businessdevelop those products and services which are had good quality rather what are the customersneeds and wants. Ryanair can use this technique for their plane magazine. By this method theyare able to enhance the quality of their magazine (Chow, Lai and Loi, 2015). For this they cancontent all information which are interesting and directly attract the customers by the quality ofdata. The main target of production orientation is producing maximum volume products whichimprove the sale and profitability of Ryanair. Product Orientation: Product orientation is also an important concept of marketing. In thisapproach organization only focus upon products. They are plan that how heir products satisfycustomer need and wants. The organization also provide their product on minimum cost just
Marketing Management Operations: Assignment_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Marketing Evaluation Of Ryanair (Doc)
|11
|1330
|129

Key Marketing Concept - Ryanair
|6
|1459
|113

Consumer Decision Making Process & Consumer Behaviour
|6
|1311
|74

Assignment: Marketing Principles and Practice
|6
|1332
|23

Marketing Principles & Practice LSBM101 Assignment
|6
|1273
|37

Ryanair: How a Small Irish Airline Conquered Europe
|11
|819
|99