Market Research Report on John Gym

ASSESSMENT TASK 3: MARKET
RESEARCH REPORT AND
PRESENTATION

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INTRODUCTION
MAIN BODY
Rationale of research
It is necessary to identify the reason of conducting research. The research is being conducted to
find out how John gym can market its products and services. Also, it is done to identify that what
are market trends which is affecting on promotion of services. Besides that, study is done to
analyse what is marketing policy of John gym which can be implied in it. With that it will be
easy to find out marketing trends and making changes in policy so that promotion can be done in
effective way. Furthermore, it has been identified that there are some problems which is faced by
John gym in marketing. Therefore, due to some trends in it marketing policy is not modified.
Hence, study is conducted to find out how ways of promotion so that policy is changed. It can be
identified on impact of trends on policy. Due to it, research is being done in John gym. It will
provide relevant data and info of market trends.
Research objectives
To identify current market trends for consumers as well as products satisfaction
To evaluate potential customers for John gym
To identify ways to promote gymnasium
To determine the challenges faced by gymnasium
Hypothesis
Null- there is no significant relationship between John gym marketing policy and promotion of
services
Alternate- there is significant relationship between John gym marketing policy and promotion of
services
Research methodology
It is a type of method that helps to determining that aids in categorizing research on the basis of
aim, data collected ,objectives, as well as analysed. It is also extremely crucial for researcher
to recognises type of research that is being carried out as it is not possible for the researcher
to carry out further research. (Geurin-Eagleman. and Burch, 2016)
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Qualitative and quantitative research are the two types as where information is collected as well
as analysed within the form of non numerical data known as qualitative research type while
research where information is collected within numerical data falls under the research called
quantitative research (Szocs. and Lefebvre, 2017). Within this qualitative research can be used
where data can be collected as well as analysed will be in non numerical form.
Research design
It is a kind of the strategy that is used for the integration of the research elements as there are
three types of the research design such as Descriptive, exploratory as well as casual. Exploratory
is used for exploring aim as well as objective in order to provide the answer regarding to the
research questions (Sezer, Gino. and Norton, 2018). Descriptive is used regarding describing all
the elements. Within this research exploratory research is used by scholar that aids the researcher
within answering all the questions.
Data collection
It is one of the elements that aids the scholar to collect crucial data in order to research to answer
several questions. Primary and secondary are two data collection methods. Primary data is
collected through scholar with several methods such as surveys, interviews, observations. Where
Secondary data is also published data that is used through researcher as well as collected data
from articles, blogs, articles, books. Present research focuses on both primary as well as
secondary data.
Data Analysis
It is one of the most crucial part of the research that can be used for cleansing, modelling and
transforming data within order to discovered useful as well as necessary data for answering
the research questions as well as decisions. Thematic and statistical data analysis methods
are the methods used here (Sezer, Gino. and Norton, 2018). Statistical data analysis method
for numerical data as well as used for several operations (Geurin-Eagleman. and Burch,
2016). While thematic data analysis is used for evaluate of interpreting patterns and non
numeric data. Within this Research thematic data analysis is done and also most of the data
will be collected from this research is non numeric data.
Research approach
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