PowerPoint Presentation on Sainsbury's

This PowerPoint presentation provides an in-depth analysis of Sainsbury's, including its introduction, SWOT analysis, and recommendations for future growth. It covers the company's history, product categories, market segments, and outlets. The presentation also includes a SWOT analysis, highlighting the company's strengths, weaknesses, opportunities, and threats. Finally, it provides recommendations for innovation, expansion, and marketing strategy improvement. Download this comprehensive presentation from Desklib now.

PowerPoint Presentation on Sainsbury's

Table of Contents
 Introduction
 Introduction to the company
 SWOT analysis
 Recommendations
 Conclusion
 References

Introduction
Sainsbury's is a large company which operates in the market of
U.K. and other countries. It is a supermarket which provides
products related with groceries and other daily requirements of the
customers. In this presentation, there will be a discussion on
Introduction of the company, SWOT analysis and
Recommendations for the company so that it is able to progress in
the market in an effective manner.

Introduction to the company
Sainsbury's is the second-largest supermarket company which is
operating in United Kingdom. It has multiple stores across the
country and the world. It has different customers in the market and
therefore has a good enough market share. It has different types of
products and services which it offers to the customers. It has a
brand name and goodwill in the market which it has established
over the years by serving the customers.
History- Sainsbury's was started in 1869 in Holborn, London,
United Kingdom. It started out as a retailer dealing in fresh foods
and later expanded its presence in the segment of packaged
groceries.

Continued...
Products- Sainsbury's deals in multiple product categories. Some of
them are explained as follows-
Perishable consumer products- These are the products which are
perishable in nature and thus there is a requirement on the part of
the customers to consume them quickly as they cannot be stored
for a long time. For example- Vegetables, Milk etc.
Non-perishable consumer products- These are the goods which
are non-perishable in nature and thus can be stored for a long
period of time. The company also provides such kind of goods to
its customers at reasonable prices. For example- Daily-use
products for the customers. For example- Soft drinks, Bakery
products etc.

Continued...
Market segments- There are different types of market segments.
These are required to targeted by the companies so that they are
able to ensure that they can target the right customers in the market
for the purpose of enhancement of their level of profits. The market
segments of Sainsbury's are as follows-
Age- Age is an important criteria which is used by the companies
to be able to target their customers in the market. As Sainsbury's is
a supermarket it needs to target the young customers as they are the
ones who like to shop in the supermarkets for their various goods
and services.

Continued...
Income- Income is also an important criteria to be considered by
the firms when it comes to targeting the customers.
Family size- It is an important variable which should be considered
by the organizations for the purpose of ensuring that they are able
to target the customers in an effective manner.
Purchasing habits- Customers who like to purchase every month
for their groceries and other daily needs are the ones who are the
target customers of Sainsbury's.

Continued...
Outlets- Sainsbury's has its
outlets spread all over U.K.
and the world. Thus the
company is constantly
looking for opportunities for
its growth so that it is able to
achieve the desired level of
profits in the future.

SWOT analysis
SWOT analysis is an internal management tool which is quite
useful for the organizations in ensuring that an effective judgement
of internal environment is made by the managers. Through it the
management analyses the overall Strengths, Weaknesses,
Opportunities and Threats so that an overall analysis can be done to
derive the judgements and recommendations for the future. By
making its use the managers will be able to identify the potential
areas where improvements can be made so that strategic growth
can be achieved by the organization in an effective manner.

Continued...
Strengths-
Business philosophy- Sainsbury's business philosophy is its
biggest strength. Thus due to it the company provides quality
products at reasonable rates to its customers. This helps the
firm to be able to ensure that it maintains a much-needed
strategic edge over its competitors in the market.
Innovative promotional strategies- Sainsbury's believes that
there is a requirement for it to make the use of innovative
promotional strategies so that it is able to promote its products
and services in a much better manner than the other companies.

Continued...
Weaknesses-
Low margins- Sainsbury's is operating on very low margins.
Increase in costs- The overall costs of Sainsbury's have
witnessed an increase.

Continued...
Opportunities-
Expansion in villages-
Sainsbury's has an excellent
opportunity to expand its
operation in the villages.
Innovation- Innovation offers
Sainsbury's an opportunity
through which it can ensure
that it is able to offer the right
products to the customers.

Continued...
Threats-
High-level of competition- Sainsbury's faces high-level of
competition from its various competitors in the market such as
Tesco, Asda, Aldi, Morrisons etc. This is putting an impact on
its operations as well as profits.
Higher tax rates- Sainsbury's faces a threat due to the higher tax
rates which are charged by the government.

Continued...
Thus from the SWOT analysis of the company it can be interpreted
that the firm needs to ensure that the internal factors of the firm are
in its favour and therefore it is quite essential for the organization
to use appropriate strategies through which it can ensure the
achievement of higher-level growth in the future time period
without facing problems and issues.

Recommendations
Thus from the above analysis of the company there
can be different recommendations which can be
provided to the managers so that they are able to
facilitate the required improvements in a highly
effective manner. These recommendations are as
follows-
Innovation in the products and services- For the
managers it is important that they are able to facilitate
the required innovation in the goods and services in
an effective manner. Thus it is recommended to the
management of Sainsbury's that they must be able to
identify the scope for innovation.

Continued...
Opening of more stores- For any
firm to make progress in the
market it is required that the
overall market share must be
enhanced in an effective manner.
Thus the recommendations for
Sainsbury's is that they must
open up more stores in the
country and the other countries
of the world.

Continued....
Improvement in marketing strategy- For the firms it is crucial
that they develop an effective marketing strategy which can be
implemented effectively in the future. Therefore the
recommendations for Sainsbury's is that they should facilitate the
desired improvements in the overall marketing strategy.

Conclusion
From the above presentation, it can be concluded that Sainsbury's
is a large company which has a strong base in the market. SWOT
analysis is helpful in the assessment of internal analysis of the firm.
Recommendations can be provided to the managers so that they are
able to make sure that they take right decisions in the future.

References
Chan, T. K. and Abdul-Aziz, A. R., 2017. Financial performance
and operating strategies of Malaysian property development
companies during the global financial crisis. Journal of
Financial Management of Property and Construction.
Yazici, S., Köseoglu, M. A. and Okumus, F., 2016. Identification of
growth factors for small firms: evidence from hotel companies
on an island. Journal of organizational change management.

Thank You