assessment

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Marketing Mix (Promotion Strategy)
INTRODUCTION
Marketing mix is an analytical tool that helps
in understanding the set of actions and tactics for
promoting goods and services. In Terms of
Morrison’s manager adopts the promotional tool for
attracting the customers and gaining high profits.
Promotion mix is one of the best elements that helps
in attracting the millions of customers in effective
manner and also helps in retaining customers for
longer period of time.
Promotion mix is a prominent tool for Morrison’s that
helps in connecting within the customers for gaining
competitive advantage and longer sustainability in
market. For promoting the brand in front of larger
audience Morrison’s adopts the social media,
Television, Magazines where they can capture the
large number of customer attention. Adopting social
media is very effective for company because it helps
in eliminating the high cost investment due to which
firm cost can be reserves positively. They also use the
point card where customer can enjoy their shopping
by earning some points which is redeem in future will
attracts large number of people in small period of
time.
CONCLUSION
From the above report it is concluded that
promotional mix is an effective element of marketing
mix that can attracts millions of customers and
enhance the profit margin of the business effectively
and efficiently so that firm will sustain to a longer
period of time.
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