Project Overview and Management for Cover King

This document provides a project overview and management plan for Cover King, a business that offers personalized phone cases made from biodegradable materials. It includes information on the purpose, scope, objectives, key milestones, technical requirements, budget summary, project structure and resourcing, project management phases, and project monitoring and control.

Assessment

Table of Contents
1. Project overview..........................................................................................................................1
1.1 Purpose..................................................................................................................................1
1.2 Scope.....................................................................................................................................1
1.3 Objectives..............................................................................................................................1
1.4 Key Milestones......................................................................................................................1
1.5 Technical Requirement.........................................................................................................2
1.6 Limits and Exclusions...........................................................................................................2
1.7 Budget Summary...................................................................................................................2
2 Project Structure and Resourcing..................................................................................................3
2.1 Roles, Responsibilities and Delegation of Authority............................................................3
3. Project Management....................................................................................................................3
3.1 Project Initiation....................................................................................................................3
3.1.1 Deliverables........................................................................................................................4
3.2 Project Planning....................................................................................................................4
3.2.1 Work Breakdown Structure................................................................................................4
3.2.2 Activity List.......................................................................................................................5
3.2.3 Network..............................................................................................................................5
3.2.4 Gantt Chart.........................................................................................................................5
3.2.5 Risks...................................................................................................................................5
3.3. Project Execution.................................................................................................................6
3.4 Project Closure......................................................................................................................6
3.5 Project Monitoring and Control............................................................................................6
3.5.1 Quality Management plan..................................................................................................6
3.5.2 Stakeholders Engagement and Communication Plan........................................................6
3.5.3 Risk Management Plan......................................................................................................7
REFERENCES................................................................................................................................8
Appendix 1 – Cost break down........................................................................................................9
Appendix 2 - Profit and loss ........................................................................................................10
Appendix 3 – Work Breakdown Structure.....................................................................................11

Appendix 4 - Activity List............................................................................................................12
Appendix 5- Network....................................................................................................................13
Appendix 6- Gantt chart.................................................................................................................14

1. Project overview
In Australia, around billions of mobiles phones sold annually and that is why, it occupied
around 19.2% of market share, also number is increasing every day. Thus, people worries over
the safety of their Smartphones and thus, phone cases are one of the top selling mobile
accessories. Everyone need interesting artworks, witty quotes and funky design covers and due
to increasing demand, a new business is open in Mall name as Cover King. The firm main aim is
to provide range of personalized cover cases that attract customers towards it. This sole trading
business venture is owned by Mr. John Chin. The quoted firm focus upon personalized covers
and sell them through online and offline (both modes).
1.1 Purpose
The purpose of Cover King is to provide range of attractive covers in which material are
biodegradable and compostable. As the number of demand is increases and that is why, it is the
only company which focus upon different variety of phone cases with Eco-friendly materials so
that range of customers are attracted and enjoy the services. Thus, to sustain a good image at
market, it has to offer unique products that attract youngsters, for that funky thoughts,
personalized covers on demand and interesting artwork are included.
1.2 Scope
Cover King a product offering business will focus upon the current trend and it will offer
variety of phone case where material is biodegradable which means during decomposition, it do
not cause any negative impact upon environment. Moreover, company offer either online or
offline selling to their customers that assist to promote the business and attract range of people
towards it.
1.3 Objectives
It will established within 147 days with a cost not more that $25000. The firm is sole
trader and it offer Smartphones covers with best quality and attractive design as per the market
trend and customer's demand which will be evaluated against 60% target for customer retention
and satisfy need of customers.
1.4 Key Milestones
The project key milestones are as mention below:
Activity Completion Date
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Assess Business feasibility 2nd September 2020
Market Research 23rd September 2020
Legal obligation 5th November 2020
Business Planning 17th November 2020
Promotion activity 16th December 2020
Quality assurance 28th January 2021
Business administration 24th March 2021
1.5 Technical Requirement
The business should be register as trade mark for offering the product to customers and
owner should make sure that they posses enough qualification till now. Insurance detail must be
filled for protecting any unwanted hazard. The business should make sure that it comply with the
legal laws like Company law and Employment law (Kalsaas and Kristensen, 2018). Moreover,
during publicity and marketing, Cover King should make sure that there will be no mislead
information which affect the entire reputation into opposite manner.
1.6 Limits and Exclusions
 The company is offer cases which are partially made up of Eco- friendly that is why, it
minutely affect the environment.
 The price of product is somewhat high as compared to its competitor and this may cause
a factor of degrade the customer base. But in turn, it offer high class quality material
product to their people as well.
 Company do not offer old Smartphones case which are out of date because it basically
increases inventory and do not assist to increase profit.
1.7 Budget Summary
Cover King is privately funded business but it requires $25000 as an initial start up cost
(as attached in Appendix 1). In order to sustain the brand image, company must have a tight
control over expenses and this in turn assist to maximize profit. Moreover, the profit and loss
account statement is also clearly reflected that company's gross profit increases and table
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signifies the value at least 2700. Therefore, company should take action or develop strategies in
order to overcome expenses such that to examine the demand of customer, firm should develop
application where client share their experience and need. Hence, this will creates positive impact
upon financial performance of a firm.
2 Project Structure and Resourcing
Cover King is a sole trader company and it has no employees. The business in operating
within a Mall so that range of customers will come and enjoy the offered products. It employs
the service of web designer and a supplier. As company dealing under online and offline mode
and due to use Eco-friendly material in which owner designs as per the client's requirement. On
the other side, with the help of web designer, firm design an application which provide range of
option to customer and design a post for marketing purpose on social media. Through this,
company tries to achieve a sustainable success and meet the demand of customers as well.
2.1 Roles, Responsibilities and Delegation of Authority
Apart from the owner of Cover King, company indulge with two stakeholders who plays
an important role in the success of a company. Such that web designer who helps in designing
sales and marketing material and provide ways to promote the product at higher level (Franco-
Trigo and et.al., 2020). While suppliers who offer Eco-friendly material which work as a base
for phone case and both of them are aware with own roles and responsibilities.
3. Project Management
Cover King offers the covers and managed as per the set procedure and process of
project management (PM). Chen, Kang and Lee (2017) define that PM is the process of leading
the work of a team in order to attain the define goals and it is work under five phases like
initiation, planning, execution, monitoring and closure. Hence, by complying all the
interconnected phases, the quoted business will provide better results and sustain the brand at
global level as well.
3.1 Project Initiation
It is the first stage which main aim is to examine the project's feasibility which means the
need of implement any project. Thus, it analyze the results of executing this project by
considering all the aspects. As Cover King is much smaller project and all the activities are
carried by owner itself. Such that with the help of effective market research, company determine
that introducing this business require low initial cost and there is an increasing demand of
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Smartphones and that is why, for safety purpose customer purchase different variety of covers
which cause profit (Dobie, 2020). Thus, with the help of effective market research, company led
to further activities and add different stakeholders who advise them how to proceed further. This
all comes under the first phase in which planning is done which signifies whether the project is
feasible or not.
3.1.1 Deliverables
It is refers as the output of a team that lead towards success. Hence, it can be anything, as
depend upon the project type. In the context of current project, the deliverable are the quality of
product which is offered to customers (Jaber and et.al., 2018). As Cover King uses material i.e.
biodegradable and also do not cause negative impact upon environment. There are some
deliverable which are as mention below:
S. No. Item Name Description Target Audience
1 Silicon cover Helps to absorb shock easily as
compared to others
High range Smartphones
lovers
2 15:21 Cork Case Stylish option with durability
and resistant to scratches
Especially for iPhone 11
users
3 Wake Case 85% of material is recyclable Normal Smartphones
users
3.2 Project Planning
With the help of this stage, Cover King make planning which helps to deliver the project
in better manner. In this stage, project manager chooses their team members and then assign
roles and responsibilities respectively (Silva, Bianchi and Amaral, 2019). Further, cost is
identified and parameters of quality are check in order to examine whether the product is met
with high quality or not. Thus, to implement the plan in better manner, Work Break down
structure, Activity List, Gantt chart and Network design is formed that examine the overall
planning.
3.2.1 Work Breakdown Structure
It is the tool which deliver a hierarchical representation of entire activities which are used
in order to execute the plan in better manner. In the context of Cover King, WBS (Appendix 3)
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help to identify all the task which is required to establish the business in better manner, also it
allows for better estimating of cost, risk and time so that work is done in smaller task to attain
the target of a project.
3.2.2 Activity List
It is an item- wise table which is further derived from WBS that entails all the scheduled
activities within a project (Jaber and et.al., 2018). The list is majorly includes a task description,
predecessors and duration which signifies to the design of project schedule. In relation to Cover
King, the activity list (Appendix 4) provide complete details of scheduling. Hence, with the help
of activity list, project manager estimates the same in more accurate manner.
3.2.3 Network
It is the visual representation of project's schedule and also useful for planning and
tracking the project's from beginning to finish. Hence, with the help of network diagram,
company start thinking in logical manner and identifies the proceedings as well. As per the
network diagram, critical path is identified (Appendix 5). Sharon and Dori (2017) stated that it is
the longest path throughout the network and these Activity are 1, 2, 5, 6, 11, 12, 13. As there are
three path and among all, it is the longest path which is used in this project.
3.2.4 Gantt Chart
It is one of the most important key element of the project management and is a visual
representation of a project that clearly signifies entire activity. Also, it is a horizontal bar chart
that depicts start and end dates, along with task inter dependencies. In the content of Cover King
the gantt chart (Appendix 6) reflects the predecessors and duration of each task. Therefore, it is
stated that this key part provides the basis for continuous control as well as track the
performance of project so that success is attained.
3.2.5 Risks
To execute the project, there are some risk associated with it and that is why, project
manager must develop mitigation strategies which minimize the impact of risk. In relation to
Cover King, some risk along with mitigation strategies are as mention below:
Risk Mitigation strategy
Quality of Smartphone
case
Owner should implement the model related to quality so that it will
help to provide high range of quality product to users
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Security concern Must hire an expert that assist to minimize any fraud related o online
purchasing (Van Rijn, 2016).
Theft of any product
from its physical store
Owner should make sure that there is a proper recording of
movement within store and also make sure that insurance is done
properly.
3.3. Project Execution
This phase helps to implement the project means convert the planning into action. Also, a
strong project plan is placed in which all the manager consider all the stakeholder's need and
delegate the roles and responsibilities. Therefore, entire planning is put into motion and any
changes must be reflected in revised project plan (Chapman and et.al., 2016). Owing to small
Cover King business, which has only two stakeholders i.e. web designer and suppliers. Hence,
during this phase, both stakeholders should carried out their roles and responsibilities which in
turn execute the plan in better manner.
3.4 Project Closure
It is the final phase in which all the agreed work comes into end. In this stage, owner
should make sure that work is completed and agreement done with all parties is fulfilled. As,
Cover King is the small business and that is why, there is no formal closure. But with the help of
documentation, which clearly reflect that there is a need to change any task or not whenever not
complying with quality. This in turn helps to complete the operations so that it will sustain the
brand image within market.
3.5 Project Monitoring and Control
During this phase, company should make sure that they keep monitoring the entire
operations at regular basis and to control any task, they may take corrective action as well
(Kivilä, Martinsuo and Vuorinen, 2017). Moreover, Cover King should make sure that there will
be no compromise with the quality because Smartphone covers are famous for its material and
designs. That is why,store should make sure to keep identify the customers need and then
implement the same within business.
3.5.1 Quality Management plan
This is done to retain employees, hence company should ensure that to attract 85% of
customers, an effective quality management plan is developed which will suggest ways to
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improvement (Chen and et.al., 2020). This plan should be reviewed regularly and keep add
items which are required. Even there are many tools which also assist owner to make changes
pertaining to quality.
3.5.2 Stakeholders Engagement and Communication Plan
In order to deliver the plan in effective manner, there is a need to have a strong
communication between all stakeholders. That is why, some tools are used that assist to meet the
effective challenge and also, by engaging stakeholders in communication plan, company get new
ideas and strategies to take a business at further level of success. In the context of Cover King,
owner should make sure that communication plan should be deliver to both stakeholder so that it
will not cause any negative impact upon project (laidaros and Omar, 2017).
3.5.3 Risk Management Plan
To implement a project, the chances of risk is increases and that is why, there is a need to
make effective risk management plan which should be regularly monitor and reviewed.
Moreover, company should make sure to implement action to control the risk and successfully
launch the business within market.
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REFERENCES
Books and Journals
Alaidaros, H. and Omar, M., 2017. Software project management approaches for monitoring
work-in-progress: A review. Journal of Engineering and Applied Sciences.12(15).
pp.3851-3857.
Chapman, D.V. and et.al., 2016. Developments in water quality monitoring and management in
large river catchments using the Danube River as an example. Environmental Science &
Policy. 64. pp.141-154.
Chen, F.L. and et.al., 2020. Applying a deployment strategy and data analysis model for water
quality continuous monitoring and management. International Journal of Distributed
Sensor Networks.16(6). p.1550147720929825.
Chen, H.H., Kang, H.Y. and Lee, A.H., 2017. A project management plan to reach sustainable
competitive advantage for a photovoltaic (PV) manufacturer. Sustainability.9(9). p.1496.
Dobie, C., 2020. Handbook of project management: A complete guide for beginners to
professionals. Routledge.
Franco-Trigo, L. and et.al., 2020. Stakeholder analysis in health innovation planning processes:
A systematic scoping review. Health Policy.
Jaber, H. and et.al., 2018. Criticality and propagation analysis of impacts between project
deliverables. Research in Engineering Design. 29(1). pp.87-106.
Kalsaas, B.T. and Kristensen, K.H., 2018, July. New approach to developing integrated
milestones for planning and production control. In 26th annual conference of the
international group for lean construction. Chennai, India(pp. 18-20).
Kivilä, J., Martinsuo, M. and Vuorinen, L., 2017. Sustainable project management through
project control in infrastructure projects. International Journal of Project
Management.35(6). pp.1167-1183.
Sharon, A. and Dori, D., 2017. Model‐Based Project‐Product Lifecycle Management and Gantt
Chart Models: A Comparative Study. Systems engineering.20(5). pp.447-466.
Silva, F.B., Bianchi, M.J. and Amaral, D.C., 2019. Evaluating combined project management
models: strategies for agile and plan-driven integration. Product: Management and
Development, 17(1), pp.15-30.
Van Rijn, J., 2016. Part 4: risk management plan: project management. IMIESA.41(8). pp.74-76.
Zecheru, V. and Olaru, B.G., 2016. Work Breakdown Structure (WBS) in Project
Management. Review of International Comparative Management/Revista de Management
Comparat International.17(1).
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Appendix 1 – Cost break down
Initial start-up cost
Particulars Amount ($)
Legal adviser 1800
Website development 2500
Graphic design fees 1400
License and registration 500
Computer equipment 1500
Furniture 550
Suppliers 1400
Rent 450
CCTV 300
Insurance 500
Pamphlets 1500
Advertisement and Promotions 2000
Total (a) 14400
Sources of fund
Personal saving 11000
Bank loan 14000
Total (b) 25000
Balance (b-a) 10600
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Appendix 2 - Profit and loss
Cover King
Revenue Per Unit 2021/22 2022/23 2023/24 Total
Wake Case 100 5000 5500 7500 18000
15:21 Cork Case 50 2250 3600 4500 10350
Silicon cover 200 8000 10000 12500 30500
Total 15250 19100 24500 58850
Operating costs 0
COGS - 5000 5500 5800 16300
Sales and Marketing - 4000 5000 5500 14500
Direct costs - 3500 2500 3300 9300
Total Operating cost - 12500 13000 14600 40100
Gross profit 2750 6100 9900 18750
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Appendix 3 – Work Breakdown Structure
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Appendix 4 - Activity List
Task
Mode Task Name Duration Predecessors
1 Business feasibility 2 days
2 Market research 15 days 1
3 Structure of business 10 days 1
4 Legal Requirement 9 days 1,2
5 Financing a business 10 days 2,3
6 Business Planning 7 days 4,5
7 Hiring suppliers 6 days 6
8 Marketing and advertisement 15 days 6,7
9 Documentation 6 days 8,6
10 Quality assurance 25 days 9
11 Developing online application for
business 9 days 10,8,6
12 Business Administration 30 days 11
13 Launching a business 3 days 12
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Appendix 5- Network
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Appendix 6- Gantt chart
Task
Mode Task Name Duration Start Finish Predecessors
1 Business feasibility 2 days Thu 10/1/20 Fri 10/2/20
2 Market research 15 days Mon 10/5/20 Fri 10/23/20 1
3 Structure of business 10 days Mon 10/5/20 Fri 10/16/20 1
4 Legal Requirement 9 days Mon
10/26/20 Thu 11/5/20 1,2
5 Financing a business 10 days Mon
10/26/20 Fri 11/6/20 2,3
6 Business Planning 7 days Mon 11/9/20 Tue 11/17/20 4,5
7 Hiring suppliers 6 days Wed
11/18/20
Wed
11/25/20 6
8 Marketing and
advertisement 15 days Thu
11/26/20
Wed
12/16/20 6,7
9 Documentation 6 days Thu
12/17/20
Thu
12/24/20 8,6
10 Quality assurance 25 days Fri 12/25/20 Thu 1/28/21 9
11 Developing online
application for business 9 days Fri 1/29/21 Wed 2/10/21 10,8,6
12 Business Administration 30 days Thu 2/11/21 Wed 3/24/21 11
13 Launching a business 3 days Thu 3/25/21 Mon 3/29/21 12
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