Improving Business Performance of a Bakery in Central London

This document discusses the ways to improve the performance of a bakery business in Central London. It covers topics such as human resource management functions, benefits of having a product portfolio, and marketing strategies.

Assessment

SECTION 1
A bakery business is a type of business that produces and sells flour-based food backed in
an oven, including pastries, pies, cakes, bread and cookies. Some retail bakeries are also
classified as cafes, serving tea and coffee to clients who wants to consume the baked goods on
the place. This is a type of business that grow quickly and successfully (Mitreva, Gjurevska and
Gjorshevski, 2018). The current assessment is based on business idea which is opening a bakery
in Central London. This business is opened by Martin and his wife Emelia with purpose of
increasing profitability and improving business performance. There are different ways that will
be essential and useful for Martin and his wife Emelia in improving the performance of bakery’s
business. These ways are: define the present and future, pick a few well-defined goals, create a
plan, get the right people on the job, monitor activities and results etc. These are considered more
effective and essential ways that will help Martin and his wife Emelia in successfully open of
this business and also improving of their business performance at marketplace. There are
different sections that will be required for completing this assessment. These are human resource
management functions, benefits of having product portfolio, functions in business plan etc.
SECTION 2
It is important for Martin and his wife Emelia to follow human resource management
functions because it will help them in improvement of their business performance in successful
manner. There are some human resource management functions that will be explained as below:
Recruitment: This is the systematic process of recruiting best candidates for the specific
job role. This is important and necessary for Martin and his wife Emelia to recruit
knowledgeable and talented employees who have better experience in the field of bakery
business. This will help them in improving of their business performance and productivity that
results are improved brand image, increased customer base, long term employee's retention etc.
Thus, recruitment is a best process of opining business in successful manner (Longoni, Luzzini
and Guerci, 2018). There are different ways that will be essential in recruitment of best
candidates. These ways are advertising externally, social media, using recruitment agencies etc.
All these are effective and suitable ways for the company to use and recruit suitable candidates at
right time and right place. This turn to facilitate them in improvement of its efficiency and
effectiveness in marketplace that result is higher growth and success.

Training and development: This introduces to educational; activities or tasks within an
organisation created to improve the skills and knowledge of workforce while giving instructions
and information on how to do specific tasks in better way. It is significant for Martin and his
wife Emelia to train their employees. There are different techniques of training and development
that support company in increasing of knowledge about the business product, services or process
among employees. Instructor-led training, eLearning, coaching and monitoring, role, plying, on-
the-job training and off-the job training. All these are essential methods and techniques on
providing training to the employees (Armstrong and Taylor, 2020). On-the-job training is best
suitable method for Martin and his wife Emelia to provide training to their all workforce. By
getting proper training, each and every employee become able in performing all tasks effectively
that results are improved productivity, enhanced performance, increased sales etc.
Marketing and social media: Marketing is important part of the business success and
growth. There are different techniques for marketing the business products or services. These
techniques are flyers, value additions, posters, referral networks, internet etc. These are more
effective and essential ways for Martin and his wife Emelia to market their patisserie and
cupcakes in marketplace. This will help company in marketing of its products or services easily
that results are improved brand image and increased customer base. Social media is a best way of
increasing brand awareness among customers and in marketplace. There are different platforms
of social media such as Facebook, Instagram, YouTube etc. These platforms help Martin and his
wife Emelia in increasing of its brand awareness (Collings, Wood and Szamosi, 2018).
Therefore, marketing and social media are important part of business success and also assist
them in attaining of competitive advantages successfully and within in minimum time period.
SECTION 3
Product portfolio introduces to the collection of all services or products offered by an
organisation. It analysis can give nuanced views regarding stock type, profit margin drivers,
company growth prospects, income contribution, operational risk and market leadership. It is
essential for Martin and his wife Emelia to mage their product portfolio of each product. There
are different benefits of having product portfolio such as improve competitive position,
maximise product investment, improve communication and collaboration etc. These are major
advantages of having product portfolio. There are some products that wants to offer by Martin
and his wife Emelia such as patisseries and cupcakes. By having portfolio of these products there

are different benefits for Martin and his wife Emelia. These are prioritizing product focus,
identify strong and weak products to clarify resource allocation, increase customer base, improve
brand image, magazine sales etc. Therefore, having product portfolio is important for the
performance and growth of bakery business.
SECTION 4
a) Payroll: It introduces to the employees you pay, along with worker’s information. It is a total
amount of capital which is pay by company to their employees according to the performance. If
Martin and his wife Emelia has payroll in their business plan, company can easily enhance
employees moral, improves their financial stability and reputation.
b) Pension: It is a fund into which a sum of capital is added in employee's employment year. It is
essential for company to develop pension service in their organisation because it helps in
retaining of knowledgeable workforce for longer time period (Grigsby, Hurst and Yildirmaz,
2019). There are some benefits of having pension in their business plan such as earn compound
interest, flexibility, high employee retention, tax benefits etc.
SECTION 5
From the above mentioned information, it has been concluded that opening of bakery
business is a successful idea. For this, recruitment, training and development and many other
activities used that supported business in attainment of business growth. There are some
recommendations to the Martin and Amelia’s bakery which will be explained as below:
1. Martin and Amelia’s bakery must conduct research and identify customer's needs and
wants about their product. By identifying the customer's needs, company can easily
increase their sakes.
2. Martin and Amelia’s bakery should retain their talented employees at workplace because
it will help them in improvement of productivity and performance level easily.
3. Promotion of products through digital marketing is important for Martin and Amelia’s
bakery because it not takes maximum time and also provides valid outcomes that are
important for business growth and development at national as well as international level.
4. Use best pricing strategy is another recommendation for Martin and Amelia’s bakery
because it helps them in attraction of all customers such as lower class, middle class and
upper class.

5. Utilisation of best sources of finance is also important and essential for Martin and
Amelia’s bakery in successfully development of its business.

REFERENCES
Books and Journals
Armstrong, M. and Taylor, S., 2020. Armstrong's handbook of human resource management
practice. Kogan Page Publishers.
Collings, D.G., Wood, G.T. and Szamosi, L.T. eds., 2018. Human resource management: A
critical approach. Routledge.
Grigsby, J., Hurst, E. and Yildirmaz, A., 2019. Aggregate nominal wage adjustments: New
evidence from administrative payroll data (No. w25628). National Bureau of Economic
Research.
Longoni, A., Luzzini, D. and Guerci, M., 2018. Deploying environmental management across
functions: the relationship between green human resource management and green
supply chain management. Journal of Business Ethics, 151(4), pp.1081-1095.
Mitreva, E., Gjurevska, S. and Gjorshevski, H., 2018. Optimization of the business processes in a
company for manufacture of bread and bakery products in Macedonia. Tem
Journal, 7(2), pp.439-445.