Assessment2

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Marketing plan

 Introduction
 Purpose of marketing plan
 Importance of marketing plan of Tesco
 Conclusion
 References
Table of Content

Marketing plan refer as the strategy and action plan
which is created by organisation with the motive of
increasing marketing activities. This will help in
effective communication of products and services
feature of potential customer as well as attract large
number of customers towards business.
Introduction

Marketing plan can be define as the document which is
created by marketing professional of organisation in
order to increase marketing capability of
organisation.
 Coordinate with business goals
 Identify targeted segment
 Define marketing mix
Purpose of marketing plan

Tesco is a multinational organisation that is performing
its business activities in different market area.
 Enhancing customer experience
 Attaining business objective
 Reduce uncertainties
Importance of marketing plan

From the above presentation it can be concluded that
marketing plan is very crucial for successfully
conducting marketing activities as well as increase
sales and performance of organisation.
Conclusion

 Hollensen, S., 2019. Marketing management: A relationship approach.
Pearson Education.
 Wood, M.B. and Jobber, L., 2016. The marketing plan handbook. Pearson.
 Kotler, P., Bowen, J.T., Makens, J. and Baloglu, S., 2017. Marketing for
hospitality and tourism.
References

Thank You