Development of an Entrepreneurial Opportunity: Bio Clothing

This essay discusses the development of an entrepreneurial opportunity called Bio Clothing, which focuses on developing clothes that can decompose after being buried in soil. It explores the market attractiveness, target segment benefits, industry attractiveness, sustainable advantage, mission and aspirations, ability to execute critical success factors, and connectedness across the value chain.

Assessment/Essay

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................4
1) Market attractiveness and micro level................................................................................4
2) Target segment benefits and attractiveness; Industry domain that addresses macro level 4
3) Industry attractiveness and micro level..............................................................................4
4) Sustainable advantage; Team domain comprising three sub-domains-.............................4
5) Mission, aspirations, propensity for risk............................................................................4
6) Ability to execute on Critical Success Factors and............................................................4
7) Connectedness up, down and across value chain...............................................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................6
(Books and Journals)..............................................................................................................6

INTRODUCTION
Entrepreneurship is a basic concept adopted by an individual or group of individuals
called entrepreneurs for setting up a new business venture and managing its various function.
Risk taking initiatives play a major role for entrepreneurs willing to grab any entrepreneurship
opportunity by identification of consumer demand and feasibility of their products at
marketplace (Mrożewski and Kratzer, 2017). The following essay denotes a development of an
entrepreneurial opportunity that is name as Bio clothing and the key concept behind this is
developing clothes in a manner that they can decompose after being buried in soil. With
pollution at its hike and land quality eroding with day passing, the study focuses on development
of clothes that will ot harm the environment and instead can be used to create compost.
Business description:
The present business idea is based on development of new entrepreneurial opportunity
where there a new era of clothing developed using materials which will help that piece of
clothing into getting decomposed with time. Pollutions levels all over the globe are on its peak
and everyday plastic and synthetic fibbers add more towards it. Not only do they slowly erode
the quality of soil but also causes ocean pollution.
MAIN BODY

1. Market attractiveness & micro level
According to the given current situation, they will effectively able to attract marketers at micro
level as this is carried out by considering all factors of sustainable environment as they are using
that material which do not harm the environment and it attract those consumers who are nature or
environment concern. Sustainability is the one which is there can help in recyclable bodies which
can help in safe the environment in the place which also unique replenishment service
technology which are there can help the society (Sedkaoui, 2018). The local market associated
with the industry will attract funding and will be able to grow more efficiently.
2) Target segment benefits and attractiveness; Industry domain that addresses macro level
As per the organization which is dealing clothing in context with sustainable
development, in which they produce such clothing which recycle and organic in nature. As per
this the cumulative data about their target segment and they provide benefit to them by various
class of age, gender which is based on different demographic and many more. The market for
this at macro levels is big enough to attract limitless opportunities for potential customers. So
this business module helps to raise and attract the market with more hug customer base, this
availability of water helps other to retain the environment without creating any factor when they
introduce worldwide. The political environment in which the organization depends upon is
stable. The political values and political relations are flawless. The environmental factors are all
being taken care of by the organization. Social responsibilities and risks associated to the
organization are being taken care of as well. Technological advancements are analysed and are
being used by the organization.
3) Industry attractiveness and micro level
company is using the sustainable product which is there attracting the high level of customer
base which is due to its cost effectiveness along with its having the sustainable product. This is
the one where the company is helping in getting more help in the environment which is there
also attracting their large customer base and due to this there can help in managing the
environment which also providing better quality of product which is water here and are able to
give the response which is there said to be one of the better company who is focusing in the care
of environment and are there for shake of humanity with social responsibility (Mrożewski, and
Kratzer, 2017). The porters five forces revolve around enlisting and finding out the ways to

mitigate five major threats associated with the organization. The organization have many
substitutes which are delivering the product at very low prices but the values undertaken by the
organization is enough to subdue those threats. Threat of new entrances is a major issue for the
organization but they have contingency plans regarding the same. Threat of rivalries is no threat
for the organization as they have used their marketing strategies in order to convey the values
that they are following (Cantù, 2018). The power of suppliers and purchasing power that
customers have are also taken into consideration while planning the course of action for the
organization.
4) Sustainable advantage; team domain comprising three sub domains
It refers to advantage that is offered to a company which add uniqueness to its operational
activities. It helps a firm to differentiate its product and services from other business firms. As
the concerned company is dealing with organic piece of high quality clothing, it will help the
firm to complete its social responsibilities towards its society along with completion of its
business goals and objectives. It includes three domains which are low pricing, pricing power
and powerful brands. All these domains will be helpful to the concerned firm for carrying its
business activities effectively and increasing loyalty of customers towards company’s brand.

VRIO analysis:
Valuable: It include resource such as unique idea of sustainable clothing, competent human
resource, health benefits and cost advantage.
Rare: some of the closure that are rarely found in a brand that is part of Bio Clothing includes
the sustainability factor, cost effectiveness and competent human resource.
Imitability: there are some factors that cannot be imitated by any other competitor. It includes
the sustainable factor and cost advantage.
Organize: The resource that has to be kept organised by Bio clothing and is going to provide
them with long term competitive advantage includes the sustainability of the bottles.
USP: This is the one which is there can help in getting the sustainability due to its unique idea of
getting reused by the company which can give the benefit to the company along with reduce in
cost.
5) Mission, aspirations, propensity for risk
The missions for the organization are based on sustainable development. The organization plans
on developing a system where no plastic is generated and therefore taking initiative towards their
duties towards the environment in which they operate in. In addition to that organization’s main
goal is to attract their customers by using the methodologies of value creation. They are using the
social values in order to establish an outline for their operations and therefore believe that it will
help then in acquisition of their target customers as well as retention of their existing customers.
The risks associated with this are high costs incurred due to high quality product.
6) Ability to execute on critical success factors:
The main critical success factor in any new business start-up is to attract the target segment of
customers in such a way that it can lead towards enhancing of their brand image in the market. In
case of Bio Clothing the use of suitability is a tool that will lead towards attracting of maximum
number of customers. Many well-known brands be using synthetic fibre and plastic which not

only uses large amount of crude oil and water in its production but is one of the major sources of
hike in pollution. But Bio Clothing is formulated to overcome this disaster.
7) Connectedness up, down and across value chain.
Value chain is used by an organization when it comes to analysis of market and collection of
data in order to identify the best opportunities in the market and finding the best courses of
action for their acquisition. The ups and down in value chain are due to the free flow of
market forces and along with it. The opportunities that the organization have are infinite as
their operations as well as final deliverables are based on social values and will help them in
acquisition of their target customers.
CONCLUSION
Entrepreneurial activities require willingness to take action according to recognized
opportunities for starting up of a business venture. Knowledge of an entrepreneur help them
know their potential to creativity, skills and intelligence in new start-ups. The following essay
denotes various components of entrepreneurship activities that involves calculation of risk factor,
teamwork abilities, network connections and loyalty to consumers and stakeholders of new
enterprise.

REFERENCES
(Books and Journals)
Sedkaoui, S., 2018. How data analytics is changing entrepreneurial opportunities?. International
Journal of Innovation Science.
Mrożewski, M. and Kratzer, J., 2017. Entrepreneurship and country-level innovation:
Investigating the role of entrepreneurial opportunities. The Journal of Technology
Transfer. 42(5). pp.1125-1142.
Cantù, C., 2018. Discovering the collective entrepreneurial opportunities through spatial
relationships. IMP Journal.
Yang, S., Kher, R. and Lyons, T. S., 2018. Where do accelerators fit in the venture creation
pipeline? Different values brought by different types of accelerators. Entrepreneurship
Research Journal. 8(4).
Burns, P., 2017. New venture creation: a framework for entrepreneurial start-ups. Palgrave.
Kloepfer, K. and Castrogiovanni, G. J., 2018. Entrepreneurship: venture creation subprocesses,
subdomains, and interfaces. International Entrepreneurship and Management
Journal. 14(3). pp.681-696.