Organisational Review for Cocoa Delight: BSBMKG608 Assessment Task 1

Angad Australian Institute of Technology
ASSESSMENT
STUDENT DETAILS
Student Name
Student ID No.
Group No.
Date of submission
ASSESSMENT DETAILS
Unit Code BSBMKG608
Unit Name/Title Develop organizational marketing
objectives
Assessment Task No Task 1
Assessment Name/Title Organisational review
Qualification Advanced Diploma of Marketing
ASSESSOR DETAILS
Assessor Name
Student Name SID S Page 1 of 9

Assessment – BSBMKG608 Develop organisational marketing objectives
Table of Contents
Assessment Task 1.................................................................................................................................3
Organisational review (Case Study).......................................................................................................3
Introduction...........................................................................................................................................3
Mission, vision, purpose and values......................................................................................................3
Strategic directions and targets............................................................................................................5
PEST analysis.........................................................................................................................................5
Table 1: PEST Analysis............................................................................................................................6
Legal and ethical requirements.............................................................................................................6
Impact on current marketing activities..................................................................................................6
Situational (SWOT) analysis...................................................................................................................7
Evaluation of the effectiveness of previous marketing activities...........................................................8
Notes from meeting with CEO:.............................................................................................................8
References.............................................................................................................................................9
Student Name SID S Page 2 of 9

Assessment – BSBMKG608 Develop organisational marketing objectives
Assessment Task 1
Organisational review (Case Study)
Introduction
Cocoa Delight is a big chocolate industry in Australia.
The objective of this report writes an organisational review, write a viability report and develop
marketing objectives.
The scope of the report is to write a written statement about the company strategic direction,
conduct a situational analysis, including a PEST analysis, consideration of legal and ethical
requirements, impact of current marketing activities, situational /PEST analysis, evaluation of the
effectiveness of previous marketing activities and develop marketing objectives.
Mission, vision, purpose and values
Vision:
Within the next five years, Cocoa Delights will become a national brand that sells
quality dark chocolates made of pure cocoa beans.
Mission: Adhering to ethical practices and using a range of innovation to constantly
improve the manufacturing process to be able to emerge as a leader in dark
chocolate manufacturing at the national level.
Values: Ethical practice: “Cocoa Delights is committed to source cocoa beans from local
Student Name SID S Page 3 of 9