Asset management hospitality assignment

Running head: ASSET MANAGEMENT HOSPITALITY 1
ASSET MANAGEMENT HOSPITALITY
Student Name
Institution

ASSET MANAGEMENT HOSPITALITY 2
EXECUTIVE SUMMARY
This report provides an analysis of refurbishment/renovation needs for Ezdan hotels based on
build quality and design needs, renovation/refurbishment of design facilities, economic
viability, and environmental sustainability practices implemented within the project, the
financial value and return of the development and stakeholders’ needs. There have been
complaints from clients regarding the quality of design and furniture at Ezdan hotel. Through
the concepts of asset management, this report shows how the company can implement minor
renovations that are environmentally sustainable and economically viable.

ASSET MANAGEMENT HOSPITALITY 3
ASSET MANAGEMENT HOSPITALITY: EZDAN HOTEL
Introduction
Hotel facilities are special assets that require focused and active oversight. They are
dynamic assets that produce income. If they are wisely bought, developed, operated and
disposed within the right period, they bring massive returns to shareholders. Being that the
hotel industry is cyclical and closely follows the economic troughs and peaks of a country,
they need to seek specialists’ oversight to drive returns and improve the hotel asset value
within the holding period. This justifies the need for asset management specialist services in
within hotel facilities. Ezdan hotel is a 4-star hotel found in Doha and from customer and
specialists reviews, it is in dire need of renovations. Renovation/refurbishment is a crucial
concept in asset management. It enhances the value of a facility and maintains a facility in
the competitive market. Therefore, this report provides an analysis of
refurbishment/renovation needs for Ezdan hotels based on build quality and design needs,
renovation/refurbishment of design facilities, economic viability, and environmental
sustainability practices implemented within the project, the financial value and return of the
development and stakeholders’ needs. Then, the report provides justification of the approach
to provide optimum results to all stakeholders.
Ezdan hotel has 196 guestrooms, 3 restaurants, children’s pool, playground on site,
daily housekeeping, laundry facilities, conference centre, health club, airport shuttle, and
terrace, free Wi-Fi, Air Conditioning, free parking, terrace, and 24-hour front desk and is near
the beach.

ASSET MANAGEMENT HOSPITALITY 4
Build quality and Design needs
The primary focus of facility management is ensuring that customers derive
maximum satisfaction from the design and presentation of the facility. Build quality and
design are among the parameters used to measure customer satisfaction (Colliers
International, 2014). Therefore, it is important to consider these aspects of the facility
because they psychologically resonate with customers. They create a feeling of well-being
and results to pleasure if one gets what he had hoped for.
Although the main amenities and location of Ezdan looks good, it is in serious need of
renovations. The guests complain that the rooms are of different quality. For example, the
bathrooms are quite small thus not leaving room for someone to maneuver. The tiles have
been regrouted and need replacement. The furniture is stained and old while the curtains and
sofas are dirty. The kitchen has little surface area left for cooking. Additionally, the
housekeepers do not do anything in the kitchen. They just clean the bathrooms, bed sheets
and floors.
Ezdan hotel has sewer problems. When one walks into the bathroom, it is
uncomfortable to the point of feeling the urge to vomit. The pies are not regularly cleaned
and the gas in the sewer makes its way into the room. The pool tiles are in bad condition.
They are falling off. This makes it risky for visitors since they could get infected or cut
themselves. Additionally, visitors complain of noise of pipe rooms below the floors caused
by the paper thin walls separating the rooms.
Renovation/Refurbishment design and facilities
The issue of service quality is one of the crucial elements of marketing theory. It is
important for hotel management to understand and meet the consumer’s expectations (Maric
et al, 2016). In hospitality, these factors grow exponentially and most of them are associated