Strategic Management Report 2022

Running head: STRATEGIC MANAGEMENT
Strategic Management
Name of the Student
Name of the University
Authors note

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STRATEGIC MANAGEMENT
Executive Summary
The report is about proposing a strategic management plan for the company Pro-Go Pty Ltd
after it faced a disruption in its operations. The company has enjoyed continuous growth in
the field of action cameras with its easy handling and innovative features. The technology
used in these cameras were customer friendly and quality products. In recent times some of
the cameras burst into flames and the reason is unknown. This unfortunate incidents have
cost the company loss of revenue and major customers. This report stated the important
issues that are to be addressed to evaluate the company’s present condition. Among a number
of preferred options a specific option is been selected as the solution of these problems.
Finally recommendations are attached after the discussion and analysis.

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STRATEGIC MANAGEMENT
Table of Contents
Introduction....................................................................................................................4
Aim.................................................................................................................................4
Discussion......................................................................................................................4
Privacy Legislation.....................................................................................................4
Technological advances.............................................................................................5
Adjacent Markets and Products.................................................................................6
Preferred option and reason for choosing it...............................................................7
Challenges..................................................................................................................7
Conclusion......................................................................................................................9
Recommendations..........................................................................................................9
References....................................................................................................................11

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STRATEGIC MANAGEMENT
Introduction
Pro-Go Pty Ltd manufactures small and high quality cameras and is based on
Geelong, Victoria. It has positive reviews for its innovation and technological inputs. This
company is facing several challenges in its present operations. There could be seen a lack of
strategic management of the supply chain and production contexts. Some cameras of this
company has burst into flames and the company technicians have found no specific reason
for it. This has resulted in to the loss of company business as consumers are losing their
interest in it. Another reason is that the market for is full with the phones that have good
quality camera features. This is a major challenge for Pro-Go Pty Ltd in present time. The
company has a successful market in China but one of its major retailers has cancelled their
contract with the company. All this has compelled Pro-Go to have an discussion among the
executive teams and make a way out of these problems. This report will discussed about the
measures that could be considered by the company to get through this critical and challenging
situation.
Aim
The aim of this report is to discuss the current challenges of Pro-Go Pty Ltd and set a
strategic plan for reviving its market position through evaluating its technological, legislative
and competitive edges.
Discussion
Privacy Legislation
Protection, storing and managing the important information of a company is necessary
to avoid any kind of cybercrime. In business sectors, the companies need to protect the
confidential data of their company to sustain competition (business.gov.au, 2019). Right from