Accounting Information System Assignment 2022

Running head: ACCOUNTING INFORMATION SYSTEM
Accounting Information System
Name of the Student:
Name of the University:
Authors Note:

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Table of Contents
Analysis and Recommendations Worksheet:.............................................................................2
References and Bibliography:....................................................................................................7

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Analysis and Recommendations Worksheet:
Ticket Type Total Amount Paid
3-Day pass PADDOCK CLUB™ LOUNGE $ 44,955.00
3-Day pass PADDOCK CLUB™ PREMIUM SUITE $ 51,950.00
Saturday.Sunday PADDOCK CLUB™ LOUNGE $ 28,050.00
Sunday PADDOCK CLUB™ LOUNGE $ 14,975.00
The above table provides information about the Ticket types and the total amount of
cash that has been paid by the customer for each ticket types. This analysis would eventually
help in determine the level of demand for the type of tickets and understand the relevant
wants of the customers. The analysis has indicated that demand for the 3-Day pass
PADDOCK CLUB™ PREMIUM SUITE is mainly high, where the organisers of Grand Prix
Formula 1 race event would need to increase the exposure in Premium Suite. In addition, the
analysis has also indicated that the 3-Day pass is mainly in demand from customers, which is
directly influencing the revenue streams of the event. Therefore, the analysis has mainly
stated that Two-day packages and one day packages are mainly not in high demand in
comparison to other packages. Hence, the Grand Prix Formula 1 race events should improve
the level of premium suite and Lounge for 3-day events for appropriately create more demand
from customers and increase their ticket sale.

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3-Day pass PADDOCK
CLUB™ LOUNGE 3-Day pass PADDOCK
CLUB™ PREMIUM
SUITE
Saturday.Sunday
PADDOCK CLUB™
LOUNGE
Sunday PADDOCK
CLUB™ LOUNGE
$-
$10,000.00
$20,000.00
$30,000.00
$40,000.00
$50,000.00
$60,000.00
Sale of Tickets
Australia Canada Japan New Zeland
Russia United Kingdom USA
The above graph helps in detecting the regions of the customer who are willing to buy
the tickets for the Grand Prix Formula 1 race events. From the analysis, it has been detected
that the highest demand from each Ticket types is from Canada, United Kingdom, and USA.
The analysis has indicated that the demand for the tickets of 3-Day pass PADDOCK
CLUB™ LOUNGE, 3-Day pass PADDOCK CLUB™ PREMIUM SUITE, Saturday.Sunday
PADDOCK CLUB™ LOUNGE and Sunday PADDOCK CLUB™ LOUNGE is relevant
high in the region Canada, United Kingdom, and USA. However, further analysis has
depicted that in Japan and New Zealand only 3-Day pass PADDOCK CLUB™ LOUNGE
and 3-Day pass PADDOCK CLUB™ PREMIUM SUITE is in demand. The detection of the
demand from customers would eventually help in adopting the appropriate level of
advertising measures in the region for supporting the relevant sale of Grand Prix Formula 1
race events tickets.

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Therefore, the organisers of Grand Prix Formula 1 race events can use an appropriate
marketing campaign, where one of the events could be held in the Canada, Japan, New
Zealand, Russia, United Kingdom, and USA for promoting the events in the region and
increase the level of demand from new customers. Thus, utilizing the Marketing campaign
would allow the organizers to gain access to additional customers who will be willing to join
the Grand Prix Formula 1 race events in different countries.
Income/Funding
description Unit cost
Estimate
qty Estimate amt
Actual
qty
Actual
amount
Registration 150.00 200 30,000.00 100 15,000.00
Sales (T-Shirt) 75.00 200 15,000.00 110 8,250.00
Sales
(Guernseys) 100.00 200 20,000.00 209 20,900.00
Sales (Caps) 30.00 500 15,000.00 539 16,170.00
Sponsors
(Major) 50,000.00 3 150,000.00 2 110,000.00
Sponsors
(Minor) 10,000.00 10 100,000.00 13 132,000.00
Total 330,000.00 Total 302,320.00
The above information indicates about the income/funding for both 2020 and 2019,
which helps in analysing the overall income that could be generated from the event. The

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analysis has indicated that the overall income of event is relevantly higher, where changes
total income has growth from $262,700 in 2019 to 302,320 in 2020. Therefore, the analysis
has indicated that the overall income from the event has increased, as the increment in 3%-
unit cost of each category has been used, while the overall increment is 10% on each
category. This is the main reason behind the increment in the overall income from the event
(Schultze 2017).
Expenses
description Category Quantity Unit cost Amount
Trail Rental Location 53 2,575.00 135,187.50
Staff Event 53 257.50 13,518.75
Staff and Volunteer Meals Food&Drink 105 51.50 5,407.50
Canopy Tents Supplies 53 515.00 27,037.50
T-Shirt Other 210 72.10 15,141.00
Guernsey Other 525 51.50 27,037.50
Total expenses 223,329.75
The above information states about the overall cost and expenses that would be
incurred over the period of time. In addition, the analysis has stated that due to the increment
in operations the overall total expenses of the event also increased from $206,500 in 2019 to
$223,329.75 in 2020. This increment in the total expenses was due to the increment in 5% of

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actual quantity used in the event and an increase of 3% on each category of prices. This
increment in the overall income and expenses during the 2020, as compared to 2019 has
mainly increased the overall profits from $33,450 to $78,990. Thus, relevant reduction in cost
could be conducted by the organisation for improving the level of income and profits from
the operations.

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References and Bibliography:
Grandprix.com.au. 2019. Tickets Search | Formula 1® Australian Grand Prix. [online]
Available at: https://www.grandprix.com.au/tickets/search [Accessed 6 Aug. 2019].
Schultze, U., 2017. Leveraging Accounting Information Systems for standardization: A case
study of a SOX compliance journey. In The Routledge Companion to Accounting Information
Systems (pp. 218-234). Routledge.