Assignment on Business Administration

   

Added on  2020-05-03

12 Pages2390 Words59 Views
DIPLOMA OF BUISNESSADMINISTRATION
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Executive summary: Suncor energy is the company that deals with three segments of business that are Oil sands, production and refining and marketing. This is the report that discusses about this company and its functions. It also focuses on analysing the impact of various external factors on the company by implementing PEST analysis. The later part of this report throws some light on the three business perspectives of the company. Table of Contents
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Introduction:...............................................................................................................................................3PEST analysis:..............................................................................................................................................3Different business perspectives of the company:........................................................................................5CSR perspectives:.....................................................................................................................................5Stakeholder’s perspective.......................................................................................................................5Marketing business perspectives:............................................................................................................6References:..................................................................................................................................................8
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Introduction:Suncor energy is the company that deals with three segments of business that are Oil sands, production and refining and marketing. In addition to all this, the company also serves the market with the crude oil by its production and marketing (Sustainability – Suncor, 2017). The business of petroleum and crude oil is basically in the Canada. The company also deals with marketing the products like crude oil for the third party. PEST analysis:PEST analysis of the company helps in analysing the impact of some of the external factors such as political, economic, social and technological on the functions and operations of the company. Below is the discussion of such factors and their impact on Suncor Energy Inc.Political factors: Political factors are the most important factor that has their impact on the functioning and the profitability of the company (Epstein & Roy, 2003). As the company operates in many countries along with Canada thus it has exposure to different types of political environment along with variety of risks. The major element of the political environment that affects the company’s functioning is the political stability of the county along with the trade facilities. Many countries have anti-trust laws related to use of oil and gas thus the company also needs to analyse the international market with legal legislations related to the industry before entering the new market(Holburn & Vanden Bergh, 2014).There are many other legal requirement such as tax rates, inflation, demand of oil and gas in the market, trading patterns etc. Economic factors:Some of the factors such as inflation rate, tax rate, savings rate, foreign exchange rate, economic stability, etc. determine the limit of investment of the company in the country’s market. It has been analysed that the global economy is very much connected with the oil and gas industry of the world and thus this industry contributed a lot in the economy of the whole world as well as the country producing it (Victor, 2007). It has been identified that the oil and gas practices have collapsed in 2014 and thus resulted in loss of employment by the people in Canada. This suggests that the industryalsofocuses on employing the workers. It is one of the major source
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