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Entrepreneurship Assignment

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Added on  2020-04-29

Entrepreneurship Assignment

   Added on 2020-04-29

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1Running Head: Post Graduation In EntrepreneurshipPost Graduation in EntrepreneurshipInstitution Lecturer StudentCourse Date
Entrepreneurship Assignment_1
2Post Graduation In EntrepreneurshipCustomer Development and the Value PropositionCustomer development is a necessary activity for the start up businesses. It involves identifying potential customers relevant for your business. It involves getting out picking important facts about the customer characteristics of your intended products, and devising ways on how to effectively reach them.Identifying the potential customers is the primary step to establishing a sound enterprise. They form the most important backbone of the business. They comprise of all the people with differentcharacteristics, ranging from both men and women, who will comprise a bigger part of the organizational domain.A start up cosmetics industry targets mostly a larger percentage of female customers. The characteristics of the potential cosmetic products depend on the ability of the enterprise to fulfill the expectations of the customers from the effectiveness of the product offered. The product has to add value to the experience of the customer in what is referred to as the value proposition.The value in the products should add memorable results in customers experience by addressing their needs. For instance, if the customers have had skin problems, offering them a skin care product that perfectly cures their problem will appeal to their expectations develop a strong belief in what the business is offering them.The value proposition of the product to the customers will definitely get incorporated in the marketing strategy as the main marketing point to the customers about what value the product will add to their experience, and this will involve promotional activities, advertisements amon others. Then lastly, in the customer discovery process, there will be evaluation of the customer feedback that is, their reaction and views about the product.
Entrepreneurship Assignment_2

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