Innovation and Entrepreneurship Assignment 2022

JamiQ Case Study
Assignment on Innovation and Entrepreneurship
JamiQ case study
Student Name
Student ID
University Name

JamiQ Case Study
Introduction
JamiQ is a privately-owned Singapore based organization. It is into the business of social media
monitoring and analysis (SGE, 2009). It was started by Lee Jia, Kelvin Quee and Benjamin Koe
in the year 2008.
Questions
Question 1: What type of real innovation has JamiQ introduced in the marketplace?
As mentioned in the case, JamiQ has created state-of-the-art algorithms that help to identify and
analyze the feelings and opinions of the people. Today, 11 years down the line, the startup has
been able to gain good market presence with algorithms that can interpret the emotions, feelings
and opinions of the people from a set of phrases or sentences. The software analyses the data to
publish meaning insights for organizations to take informed decisions (N.A, n.d.).
The unique innovation or selling proposition for JamiQ is the localized and automated
flagship product for social media monitoring, that provides a coverage across any language on
social media (CHNG, 2014). The technology used by JamiQ is itself very innovative; it uses
data mining methods, machine learning and NLP (natural language processing) to create a
real time social media buzz dashboard. This innovative technology also helps in sentiment
analysis, market segmentation and influence scoring. There are other systems in the market
that cover only English or specific languages but JamiQ software is a multilingual algorithm
with coverage across global languages. For other software to identify the social buzz in real time,
the algorithms and applications need to be hosted locally; whereas in case of JamiQ, it can track
and assess any website or a blog even in conditions where it is not hosted locally over the cloud
server (Kwang, 2010).
JamiQ has collaborated with SingTel to create a new offering called ReputationWatch; to create
email alerts for new sites and social media conversations in real time across global social
networks and forums.

JamiQ Case Study
Question 2: Who could best take advantage of JamiQ’s services?
The offerings created by JamiQ (the latest one being ReputationWatch in collaboration with
SingTel) is most suited for Small and medium sized enterprises. Moreover, the government
departments such as health, safety, transportation and consumer goods can take advantage of
JamiQ’s services to have real time insights from people discussing over social media networks.
The new startups in the market can also leverage JamiQ’s software and algorithm to ensure
better market penetration by creating real time social media insights dashboard (Goh, 2018).
Apart from this, news channels, TV commercials and other similar institutions can leverage the
services of JamiQ (Marca, 2011).
Question 3: What additional services could JamiQ offer?
Today, the world of advertisement has changed. The organizations are now moving from
billboard advertisements to 3D and 4D type of advertisements using virtual reality and
augmented reality. There are lot of opportunities for growth in social media monitoring for
JamiQ. JamiQ can create algorithms to measure the ROI for advertisements. Such services
are in demand today as the organizations want to know how successful the advertisements have
been and how are competitor’s doing on the same front. Similarly, JamiQ can also create
offerings around Print media monitoring (Perlmutter, 2018). There are hundreds of newspapers,
periodicals and magazines across the globe but it has not been possible to find the return on
investment by advertising any product through print media and its effectiveness. JamiQ can
create customized keyword real time tracker algorithms to ensure categorization of new clippings
for intended users. The third offering that can be a part of JamiQ’s package is the algorithm for
television tracking. The news monitoring algorithm can be developed by JamiQ to analyze and
track which all news channels are frequently seen by which type of customer and then help the
new channels to customize their services accordingly for an intended set of customers (N.A,
2019).
Furthermore, JamiQ needs to expand its reach across the countries with localized offerings.
Organizations today are putting lot of money towards market research in social media as most of
the people around the globe use one or other form of social media (Facebook, Twitter, Instagram,
etc.) (Awario, 2019).

JamiQ Case Study
Conclusion
The concept of social media monitoring is on the rise. According to a renowned business
publication businesswire, the global market for social media monitoring and analytics is
expected to reach $16.37 billion by 2023. Hence, JamiQ should embrace innovation with a view
to capture larger market in the field of social media analytics (businesswire.com, 2018).
References
Awario, 2019. 7 best social media monitoring tools for any business. [Online] Available at:
HYPERLINK "https://searchengineland.com/7-best-social-media-monitoring-tools-for-any-
business-316648" https://searchengineland.com/7-best-social-media-monitoring-tools-for-any-
business-316648 [Accessed 22 September 2019].
businesswire.com, 2018. Social Media Analytics Market. [Online] Available at: HYPERLINK
"https://www.businesswire.com/news/home/20181218005507/en/Global-16.37-Bn-Social-
Media-Analytics-Market"
https://www.businesswire.com/news/home/20181218005507/en/Global-16.37-Bn-Social-
Media-Analytics-Market [Accessed 22 September 2019].
CHNG, G., 2014. Local tech start-ups spread their wings. [Online] Available at: HYPERLINK
"https://www.asiaone.com/local-tech-start-ups-spread-their-wings"
https://www.asiaone.com/local-tech-start-ups-spread-their-wings [Accessed 22 September
2019].
Goh, D., 2018. JamiQ – Monitoring Social Media Across Languages. [Online] Available at:
HYPERLINK "http://www.youngupstarts.com/2009/11/18/jamiq-monitoring-social-media-
across-languages/" http://www.youngupstarts.com/2009/11/18/jamiq-monitoring-social-
media-across-languages/ [Accessed 22 September 2019].
Kwang, K., 2010. SingTel brings social media monitoring tool to SMBs. [Online] Available at:
HYPERLINK "https://www.zdnet.com/article/singtel-brings-social-media-monitoring-tool-to-

JamiQ Case Study
smbs/" https://www.zdnet.com/article/singtel-brings-social-media-monitoring-tool-to-smbs/
[Accessed 22 September 2019].
Marca, D.L., 2011. JAMIQ MONITORS SOCIAL MEDIA ACROSS ASIAN LANGUAGES AND
MARKETS. [Online] Available at: HYPERLINK
"https://www.mediabuzz.com.sg/technologies-feb-11/jamiq-monitors-social-media-across-asian-
languages-and-markets" https://www.mediabuzz.com.sg/technologies-feb-11/jamiq-monitors-
social-media-across-asian-languages-and-markets [Accessed 22 September 2019].
N.A, 2019. PRINT MEDIA TRACKING SERVICES. [Online] Available at: HYPERLINK
"http://www.mediatrackingofindia.com/Print-Media-Tracking-Services.html"
http://www.mediatrackingofindia.com/Print-Media-Tracking-Services.html [Accessed 22
September 2019].
N.A, n.d. Case study JamiQ. [Online] [Accessed 22 September 2019].
Perlmutter, R., 2018. 6 Social Media Monitoring Tools for Managing Your Online Presence.
[Online] Available at: HYPERLINK "https://www.entrepreneur.com/article/313784"
https://www.entrepreneur.com/article/313784 [Accessed 22 September 2019].
SGE, 2009. JamiQ launches Social Media Monitoring Solution. [Online] Available at:
HYPERLINK "https://www.techinasia.com/jamiq-launches-social-media-monitoring-solution"
https://www.techinasia.com/jamiq-launches-social-media-monitoring-solution [Accessed 22
September 2019]