Assignment International Business 2022

Assignment Title:
Module Title: International Business
Student Name:
Student ID:
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Executive Summary
Internationalization refers to the process through which firms expand their operations beyond
their native market to complement their domestic sales. Traditionally, businesses addressed
overseas markets via a procedure-oriented lens. Internationalization emerges in interactive
environments after a good matrix of businesses consists of both internal and overseas companies
pursuing win-win relationships. This study details the internationalization strategy of a small
business established in the United States that is considering growing its UHT milk operation into
China's fast-rising markets. PESTEL studies have been performed initially, as previously stated.
As a consequence of this, it'd be able to ascertain critical business variables. The following step
presented many types of trade obstacles, including tariffs, subsidies, embargoes, and protection.
It'd draw attention to market difficulties and weaknesses created by the Chinese central
government's trade treaties. The ethical and social challenges that a UK SME must handle were
then highlighted, and the importance of corporate responsibility in the present circumstances,
specifically in the area of global trade, was highlighted. Organizations must take into account
cultural beliefs, as has been proved. It's been established that culture has a significant impact on
many foreign company operations in the Chinese market, such as time management, greetings
and titles, business cards, and dress code. Lastly, the firm's expansion strategy has been detailed,
including Internal Expansion Management, Licensing Arrangements, Exporting Goods, and
Mergers and Acquisitions.
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Table of Contents
Executive Summary.........................................................................................................................ii
Introduction......................................................................................................................................1
Business Drivers..............................................................................................................................2
PESTEL Analysis........................................................................................................................2
Trade Barriers..................................................................................................................................4
Different Trade Barriers..............................................................................................................4
Uncertainties and Opportunities..................................................................................................4
Uncertainties............................................................................................................................4
Opportunities...........................................................................................................................5
Ethical and Social Issues.................................................................................................................7
Cultural Preferences.........................................................................................................................9
First Contact.................................................................................................................................9
Time Management.......................................................................................................................9
Greetings and Titles.....................................................................................................................9
Gift Policy..................................................................................................................................10
Business Cards...........................................................................................................................10
Dress Code.................................................................................................................................10
Meetings Management...............................................................................................................10
Expansion Methods.......................................................................................................................11
Managing Expansion Internally.................................................................................................11
Licensing Arrangements............................................................................................................12
Exporting Goods........................................................................................................................12
Mergers and Acquisitions..........................................................................................................13
Conclusion.....................................................................................................................................14
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References......................................................................................................................................15
Figure 1: Different Expansion Methods........................................................................................11
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