Management Assignment 2022

Running head: MANAGEMENT
Management
Name of the Student
Name of the University
Author Note

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Table of Contents
Introduction:...............................................................................................................................3
Large Culture:............................................................................................................................4
Small Culture:............................................................................................................................7
Methodological and Existential Critiques:.................................................................................8
Impact of large and small culture on the business environment:.............................................10
Conclusion:..............................................................................................................................11
References:...............................................................................................................................13

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Introduction:
The impact of the globalization is able contribute in the development of society in a
significant manner and at the same time, it is considered to be responsible for the evolution of
the culture as well. With significant changes in the civilization and the life style of the
individuals, Culture is recognized as a key attribute responsible for the changes over the
years. Considering the widely used definitions of the culture, it can be considered as the
knowledge and characteristics of a certain group of individuals which covers the aspects such
as the music, arts, cuisine, language, social belief and religion. Hofstede (1984) claimed that
the culture can be considered as the shared patterns of the interactions, behaviours and the
cognitive constructs that are developed through socialization. Hence, there is high possibility
for culture in getting recognized as the development of the group identity through the unique
social patterns of the groups. Hofstede (2001) claimed that the concept of culture also covers
the components such as the food style, dressing style, religion, the belief of a group of
individuals regarding the right and wrong, the behaviour of the individuals along with the
way in which an individual greets the other one. Hence, the concept of culture is seen to be
significant in promoting the cultivation amongst the individuals.
Other than this, Meurant (2014) stated that the division of the culture on the basis of
the mentioned factors created different prototypes of culture which got recognized by the
development of the concepts such as Western Culture, Latin Culture, Eastern Culture, Middle
Eastern Culture and African Culture. On the other hand, Martin and Nakayama (2013)
presented an elaboration of the culture which has the capability to avoid the broader
limitations of the national boundaries with the claim that the culture is present in two
different forms in the modern world which is small and large culture. The concept of the
small culture focuses on the culture of any cohesive group within the society whereas the

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focus of the large culture is more on the essence of the international communities, national
and ethnic groups. The paper discusses regarding the concept of the small and the large
culture and at the same time, it includes an in depth critique of both the concepts on the basis
of the methodology and existence. Along with this the paper also includes a significant
analysis regarding the impact of the culture on the business environment.
Large Culture:
With a precise focus on the concept of the large culture, it is evident that the
mentioned form of culture focuses on the orientation and the cultural parameters of the
international communities, ethic and national groups. Neuliep (2017) claimed that the
concept of the large culture enables individuals to differentiate themselves from others and at
the same time, the necessity of describing the culture becomes prominent for the much
required differentiation. The large culture is seen to have greater significance as the
originators of the typical artefacts. According to Carbaugh (2014), the large culture is
associated with fixed cultural identity which is defined by the state or the nation. The broad
question in the large culture is the cultural identity of the individuals. The concept of the
cultural assimilation is significantly prominent in Large Culture as the differences between
the parameters of the large culture between two different individuals belonging to two
different cultural identities, is considerably high. With a precise focus on the Hofstede
insights, it is evident that the mentioned cultural dissimilarities can be analysed with the help
of six different parameters such as the power distance, individualism, masculinity,
uncertainty avoidance, long term orientation and indulgence.
Considering the mentioned concepts, power distance of a society or a country
provides an important assessment of the extent to which the subordinateor the less powerful
members of an institution or organization in the county accepts and expect the fact that the