Assignment - Marketing Management

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Marketing management

Executive summary
In the recent time, demand of organic product has been increasing due to the increasing
concern of people toward health. However, it is seen that customers do not prefer buying
organic product due to its premium prices. Therefore, John can ensure the effective
development of its business through proper marketing. This will help in attracting the
customers toward its product. In order to ensure the effective marketing of its products, it can
also share the successful stories of those customers who have sued the product and find it
better.

Contents
Introduction................................................................................................................................3
Development of business through effective marketing..............................................................3
Porters generic strategies............................................................................................................4
Target market.............................................................................................................................4
Marketing mix for Bracceet.......................................................................................................5
Swot analysis for Beckett...........................................................................................................6
Marketing strategies suggested to Beckett.................................................................................7
Effective marketing strategy that it should suggest by performing pestle analysis...................8
Pros and cons of organic product company when they enter into emerging market...............10
Different innovation that John could think to introduce in the business..................................11
Conclusion................................................................................................................................12

Introduction
In the recent time, it is true that the demand of organic vegetables and fruit market is growing
due to shift of consumer habit toward healthy eating. Due to the increasing demand of
organic market, companies are also required to give emphasis on stocking sufficient organic
products. Organic products are usually sold in higher price as it does not contain any
chemical and pesticide. At the same time, online demand of these products has also increased
so that customer can purchase them on regular basis from home. In spite of the efforts, it is
seen that some consumers do not prefer purchasing the organic products due to their higher
price. In the paper, discussion has been carried on several approaches that John can adopt to
increase its growth. The major emphasis has been given on the marketing strategies. At the
same time, Pestle analysis of Qatar has been done in order to know the strategies that should
be adopt by Backett for growing its business in the market.
Development of business through effective marketing
In the recent time, customers are increasingly giving emphasis to the E-marketing. In order to
capture and enter into the market properly, John can also develop the unique brand name in
order to stand distinct from its customers. For making its product known and unique in the
market, John is required to carry out the promotion and some marketing activities. The reason
behind online marketing is that most of the people are technologically advanced in UK. In
addition to this, John should also sue the direct distribution by effectively utilising the
internet. It will become easy for the clients to shop the product online and get the product
delivered to their desired destination. In addition to this, company can also set up the social
media campaign such as Twitter, Facebook and Instagram for attracting large number of
customers (Tong, Luo and Xu, 2020). Marketing of its product can also be done by making
contract with some big supermarkets. This will help it in bringing several developments in
terms of market share, customer base, and publicity.
It is also effective to display the signs that directly tell the customers regarding organic items
that company is offering. Staff training is also necessary because it helps the in house staff in
telling people about the product available in the store. In the recent time, customers are
increasingly giving emphasis on the internet for information. Due to this, it is essential for
Beckett to utilise the social media platforms in effective manner to market the organic