Cole's Supermarket: CSR & Employee Retention

This assignment analyzes the impact of Corporate Social Responsibility (CSR) and employee training on Cole's Supermarket's success. It explores how CSR activities can enhance customer relationships and stakeholder satisfaction, while emphasizing the importance of proper training for retaining employees. The report concludes by highlighting the significance of customer and stakeholder satisfaction for Cole's Supermarket.

Running head: Management Theory and Practice
Management theory and practice

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Table of Contents
Introduction.................................................................................................................................................1
Organization................................................................................................................................................2
Is it Important to consider Stakeholder’s theory in corporate social responsibility?...............................2
Stakeholder's theory.................................................................................................................................2
Is Practices by Cole's supermarket is sustainable?..................................................................................3
Is products and services are according to CSR?.......................................................................................5
Conclusion...................................................................................................................................................6
References...................................................................................................................................................7

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Introduction
This concept gives emphasis on maintaining and managing the activities of the
organization in a proper manner. Every business has a responsibility towards the society. In
the current situation, the corporate social responsibility plays a significant role in conducting
the activities of the organization. The organization conducts the activities with a motive of
earning profitability. The responsibility of the company is to give emphasis to the needs and
wants so that the satisfaction level of the customers can be maintained. Under this report,
CSR activities of Cole's supermarket will be analyzed.

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Organization
It is important to consider sustainable practices for every organization so that the image
of the company can be enhanced in the market. The term sustainable development is related
to the activities that are operated by every organization so that the negative impact on the
society can be minimized effectively. By considering proper sustainable practices the
companies can safeguard the future of the society. One of the theories of CSR is triple
bottom line theory and it is concerned with operating the activities of the organization.
The theory has a connection with the moral community and it plays a significant role in
social responsibility. Triple bottom theory considers sustainability and considers the
operations of the organization on the basis of economic, environmental and social
sustainability (Zarkada-Fraser and Fraser, 2015).
Is it Important to consider Stakeholder’s theory in corporate social
responsibility?
Stakeholder's theory
Stakeholders are shareholders, employees, and customers. Stakeholders are responsible
for the activities conducted in the organization. The theory considers the need for the
managers to analyze the accountability of stakeholders (Waring, 2016).
The companies take into consideration the resources of the organization, so that
competitive advantage can be attained. It is analyzed that it is important to manage and
control the activities of the organization in a proper manner. The companies’ tries to
consider the strategy related to control so that positive impact can be attained. The theory of
stakeholders takes into consideration three components like
a.) The stakeholders give direct impact on the overall activities of the company
b.) The interaction gives impact on the stakeholders and on the company
c.) The strategic option of the company is considered (Shafritz, Ott and Jang, 2015).
It is essential to give focus on the strategies to deal with the stakeholders. There are
many companies who are not able to satisfy the needs of the customers. The CSR and
business activities can be analyzed by various concepts of corporate social performance. In
this, the top management takes into consideration the strategies to make correct decisions.

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Organizational development is important to establish a business in the market. Social
performance is the responsibility of the top management so that the activities can be
conducted effectively (Schlegelmilch, 2016).
It is the responsibility of the manager and top management to see that the activities are
conducted according to the responsibility and rights of an individual. It is important for the
organization to conduct the activities by considering the social responsibility so that positive
outcome can be attained. Training should be given to the employees so that they can conduct
the activities in a proper manner. Through training, the employees know about the activities
that are conducted in the organization. If proper training is given to employees then
competitive advantage can be attained (Lewis and Huber, 2015).
Is Practices by Cole's supermarket is sustainable?
Coles has a framework for sustainable supermarkets that are most efficient and cost-effective
to conduct the activities of the organization.
a.) Manage climate change: The Company takes into consideration Energy Efficiency
programs so that anti-condensate heater controls can be implemented. The company has
set 100 stores to minimize the use of lightning during the non-trading hours.
b.) Labor and human rights: The sustainability is related to the labor and human rights. The
company gives focus on encouraging ethical supply chains. The ethical sourcing policy
takes into consideration issues like child labor, illegal labor and employee working hours.
c.) Sanitation facilities: The Company provides proper sanitation facilities. However, that
the company has sponsored sanitation facilities to the public. The sustainability can be
retained if proper services and care are given to the public. The method used by the
company gives impact on the overall interest of the stakeholder's interest. If sustainability
is maintained by the company then it can be easy to attain positive results in an effective
manner (Webster, Bargon and Carter, 2015).
d.) Health research programs: Coles gives a contribution to health by sponsoring games and
events. It helped many individuals to be active and the company supports many sports
activities that enhance the living standard of the people. This idea is a way to support the
individuals in sports event (Kipping and Üsdiken, 2014).

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e.) Revolution in green consumption: Coles has contributed to take active participation in
green consumption that is related to the environmental option and making it easy to
afford. It is one of the green club card schemes that help to reduce the usage of the plastic
bags.
f.) Employees of the organization: The employees are offered a great platform for career
development programs with proper communication to facilitate the feedback of the staff.
It helps to enhance the motivation level and family-friendly working through flexible
hours to work.
g.) Water awareness programs: The Company constructed clean drinking water facilities in
many areas. However, the organization conduct proper water quality checks so that clean
water can be available for the individuals. This program helps to maintain a proper
image in the market and to manage the sustainable environment. It is evaluated that clean
drinking water is offered so that they can live their lives in a happy manner (Geisler and
Wickramasinghe, 2015).
h.) Safe and clean environment: The Company offers a safe and clean environment in the
store so that the satisfaction level can be increased and the direct impact is seen on the
overall sales of the organization. It is the responsibility of the organization to offer
proper environment so that the customer buying experience can be enhanced. Proper
billing and products are available for the customers so that they feel comfortable to avail
products and services (Meyers and van Woerkom, 2014).
However, the organization tries to inspire the individuals to live a happy life. The main
motive is to increase the satisfaction level of the employees and of the customers who avail
the products and services.
Is products and services are according to CSR?
Cole's supermarket offers variety of products under one roof. It is convenient for the
customers to purchase the products and to evaluate the varieties of products under one roof.
Discounts and offers are given to the consumers so that they get induced to purchase the
products. The emphasis of the company is on providing the products at fewer rates and to
minimize the wastage of the products (Olstad, Crawford, Abbott, McNaughton, Le, Mhurchu and
Ball, 2017).

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The company participates in creating a better life for the individuals. The outlets of the
company are situated in many places so that the products can be easily available to the
consumers. The rules and responsibility are essential to be considered so that the activities
can be operated smoothly. If the company does not work according to the rules and
regulations imposed by the government, then it is difficult to survive in the competitive
environment. Proper strategies should be taken into consideration for attaining goodwill in
the market and to attain overall profitability (Hill, Jones and Schilling, 2014).
Cooperation should be maintained between the employees and the workers of the
organization. If cooperation is there in the organization then it can give positive outcome on
the overall operations of Cole's supermarkets. Employee involvements are essential to
consider the practices of CSR. If CSR practices are taken into consideration then the image
of the organization can be enhanced in an effective way.
As CSR activities help the stakeholders and the company to maintain proper relations
with the customers. If the company does not give focus on CSR activities then it cannot be
possible to attain overall objectives and goals. Cole's supermarket can attain profitability
when the image of the company is good in the market and the customers are satisfied with
the services offered in a proper manner (Piazza and Castellucci, 2014).
Conclusion
By analyzing the report it is concluded that it is essential to consider CSR activities.
However, the organization can retain employees by giving proper training. CSR is essential
as it helps to maintain proper relation with the customers. For Cole's supermarket, the
satisfaction level of the customers and stakeholder is essential.

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References
Geisler, E., & Wickramasinghe, N. (2015). Principles of knowledge management: Theory,
practice, and cases. Routledge.
Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: an
integrated approach. Cengage Learning.
Kipping, M., & Üsdiken, B. (2014). History in organization and management theory: More
than meets the eye. Academy of Management Annals, 8(1), 535-588.
Lewis, T., & Huber, A. (2015). A revolution in an eggcup? Supermarket wars, celebrity chefs
and ethical consumption. Food, Culture & Society, 18(2), 289-307.

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Meyers, M. C., & van Woerkom, M. (2014). The influence of underlying philosophies on
talent management: Theory, implications for practice, and research agenda. Journal of
World Business, 49(2), 192-203.
Olstad, D. L., Crawford, D. A., Abbott, G., McNaughton, S. A., Le, H. N., Mhurchu, C.
N., ... & Ball, K. (2017). The impact of financial incentives on participants’ food
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Piazza, A., & Castellucci, F. (2014). Status in organization and management theory. Journal
of Management, 40(1), 287-315.
Schlegelmilch, B. B. (2016). Global Marketing Ethics and CSR. In Global Marketing
Strategy (pp. 195-220). Springer International Publishing.
Shafritz, J. M., Ott, J. S., & Jang, Y. S. (2015). Classics of organization theory. Cengage
Learning.
Waring, S. P. (2016). Taylorism transformed: Scientific management theory since 1945.
UNC Press Books.
Webster, J., Bargon, R., & Carter, M. (2015). Supply chain accountability: How far does
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Zarkada-Fraser, A., & Fraser, C. (2015). Integrating social and economic orientated
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