Digitalisation and RADO's Business Growth

This assignment analyzes the positive effects of digitalization on RADO's business operations. It examines how digital tools enhance productivity and marketing strategies, ultimately contributing to increased revenue. The report includes a graphical representation showcasing the successful outcomes of this technological adoption.

Managing Successful Business
Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Aims and objectives...............................................................................................................1
TASK 2............................................................................................................................................2
P2 Administration plan...............................................................................................................2
TASK 3............................................................................................................................................4
P3 Time frame and action plan...................................................................................................4
TASK 4............................................................................................................................................5
P4 Use of methodology in conduction of research.....................................................................5
TASK 5............................................................................................................................................9
P5 Evaluation of received outcomes...........................................................................................9
TASK 6..........................................................................................................................................16
P6 Recommendations................................................................................................................16
TASK 7..........................................................................................................................................16
P7 Self reflection.......................................................................................................................16
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................18

INTRODUCTION
Digitalisation is the process through which boom in every type of business activities is
experienced. With the help of this concept an increase in scale of operations can be observed as
advancement in technology provide greater platforms to the organisations. Production can be
done more cost effective and also market can share can be developed using digital media which
helps in connecting more people at the same time and establishing better interaction at the work
place (Blyth and Worthington, 2010). Apart from this the fresh applications also develops
opportunities for business entities to achieve competitive advantage which help them in earning
greater benefits over the other firms in same industry. Given report is prepared on RADO which
is a Swiss based watch organisation. It has covered a very good market and with the help of
adopting digital technology it can establish a better communication with its clients and can
provide enhance the customer satisfaction. Following study will discuss the aims and objectives
of the company along with a discussion on how advance technology can help refereed entity in
positive manner.
TASK 1
P1 Aims and objectives
With the increase in population and external competition need for using better technology
has been realised which led to the development of digitalisation. The project report revolves
around RADO which is one of the leading watch producing company. By using the modern code
of conduct it can attract more customers and can establish a good communication with them
which further helps in providing better satisfaction to customers. Hence it become necessary for
this organisation to implement digitalisation in its daily operations ( Law, Chen and Wu, 2010).
Topic – Effect of digitalisation
Background of the project
By using the digital methods companies can better secure their data by using the
techniques like cloud facility. Management can also bring attention of more customers with the
help of social media and can increase total sales. Therefore, there is a need to identify all the
major positive effects of new technology. Information regarding this will be available though this
project.
Aim - “Employ digitalisation in the refereed organisation”
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Objective
 To analyse the importance of digitalisation
 To identify the effect of modern technology
 To discover need of digital conduct at work place
TASK 2
P2 Administration plan
A powerful management is necessary for organization, with the goal that they can direct
whole exercises in a suitable and viable manner. It is additionally critical, that all the project
assigned are completed on time with the given resources. In this specific situation, director needs
to decide a few parts, for example, expenditure, degree, quality etc. All these factors are
important as it is useful to oversee venture effectively. Principal point of Raado is to upgrade
their benefits and additionally business, in this manner they are giving their administrations
online facilities to their customers. There are a few essential variables, which are specified in the
following text:
Extent of undertaking: It is wide, as now days there are bunches of chances for
organization at commercial centre which help them to enhance their wages (Czinkota, Ronkainen
and Moffett, 2011). Along these lines, as they are utilizing computerized advancements in their
business, so they can without much of a stretch deal with their operational exercises over the
world. As now they are doing their business on the web, subsequently they can without much of
a stretch enhance their piece of the overall industry. Consequently, it has been reasoned that
project extension is wide, as now days practically every sort of affiliation is utilizing advanced
code of conduct into their business.
Hazard administration: Raado have relatively little hazard, as they are as of now
popular in world. In this way, authoritative office decide some danger in setting of their business
venture. Henceforth, it is basic for director to inspect chance, with the goal that they can take
sufficient judgement which is invaluable for their business and can lessen issues. Hazard is tiny
bit higher, as only one out of every odd individual knows about digitalisation or might be
individuals oppose to change.
Quality control: The given organisation is operating on web too, it is vital for them to
deal with nature of their offerings and administrations. They are giving best things to their
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visitors from long time traverse. On the off chance that they keep up it in a powerful way, at that
point they can without much of a stretch enhance their deals and alongside this client base. While
organization is using digitalisation, in this manner it is must for them to keep up nature of their
items, so they can without much of a stretch hold their clients.
Cost: Price of this brand is too high, as Rado is giving much of quality and best in class
products both online and offline. Consequently, they require a good amount of investment to deal
with their exercises in a sufficient way. On the off chance that association will be digitalised then
it might take high cost.
Period of time: It is basic for director to set a proper frame of time for their undertaking,
so that accordingly project can be finished. By doing this, they can without much of a stretch can
achieve what they desire. Alongside this, it will accommodate in progress and development of
venture.
Interaction at different levels: It is must for manager to keep up appropriate discussion
among unrivalled and subordinate. According to this they can without much efforts can exchange
vital data with each other, which is useful in achievement of undertaking. With the help of
advanced methods, firm can grow wide contacts. In this manner they can utilize different social
destinations to make a viable discussion with their customers.
By satisfying every one of these parts, director can undoubtedly accomplish their coveted
objectives and goals. This will have favourable effect to various exercises of business which can
be related with advertising, deals etc. On the off chance, that they open their store in many
locations, at that point they need to delegate some different specialists, it will enable them to
enhance their benefits and market share (Schwalbe, 2015). In the event that venture is more
compelling then it will give development and accomplishment to organization. Since they are
giving their merchandise and ventures online facilities, in this way they can without much of a
stretch improve their efficiency and also deals.
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TASK 3
P3 Time frame and action plan
In order to conduct a research it is important that the management has clear vision
towards the priority of each activities. Before starting the investigation manager needs to list
down the various steps that would be conducted so that accordingly planning can be done. This
will further help the given organisation in using their resources to their full capacity. These task
can be listed down in the given manner:
 Identifying the need of research
 Finding the appropriate medium of collecting information
 Assemble data
 Going through the collected content
 Reaching to conclusion
All previously mentioned indicates are require to be incorporated into the investigation.
Alongside this, it is useful to go through the views of of numerous people. RADO will influence
their business to digitalise, so they can improve their operations with help of different social
networking applications over the world. This can be considered as an issue with the goal that
director needs to take considerations of a few creators in this specific situation. Accordingly,
they can discover that it will be beneficial for firm or not. When everything is finished, at that
point business needs to pick individuals on which they will execute system, along these lines
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they will get contemplations of different people. Chief selected nearly 35 individuals through
conducting a simple selection process. Hence, they can accumulate information and alongside
this lead a compelling investigation, which will help them to take satisfactory judgement.
It is must for organization to consider whole activities, accordingly they can build up a
proper arrangement alongside dates and in addition time if required (Wikström and et.al., 2010).
It will provide a greater degree of development and accomplishment of goals to association. On
the off chance that affiliation is using essential information source, at that point they need to plan
poll. They get ready approx. 10 questions which must be asked to picked individuals. These
people are chosen from general masses, as it is exceptionally hard to sort out research for more
than 200 people at a solitary time. They all are dwelling at London and business render them a
format which comprise all inquiries. Henceforth, firm can get thought and additionally
perspective of various individuals (Chang, Walters and Wills, 2013).
It is must for specialist to assess dates and undertaking on general premise, so that work
can be possibly done inside satisfactory time traverse. Subsequently, it will give accomplishment
to business extend.
It is very simple for each kind of association to influence their business to digitalise in
light of the fact that important data must be given to customers in a compelling way. In this way,
organization needs to consider perspectives of their respondents and alongside this accumulate
whole information and look at it. Accordingly, they can enhance their operational exercises
productively. Activity design and additionally time period is appeared underneath, which is set
up by examiner to lead a research on computerized innovation on business exercises
(Gharajedaghi, 2011).
TASK 4
P4 Use of methodology in conduction of research
In any organisation it is very important that research shall be carried out so that relevant
information and factors affecting business can be identified. For this purpose it is required that
proper method shall be adopted so that maximum advantage can be achieved. With the help of
them evaluation will be conducted in better manner and this will lead to proper decisions
making. Mainly, two methods have been specified that can be used and they are explained here
under:
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 Primary
 Secondary
Both the approaches are good and can be used by company by which they will be able to
frame decisions in manner that long term benefits can be attained (Lutchen, 2011). Digitalisation
is an important factor for development by which expansion will be carried out and this has been
identified with the use of both methods by business. The research will be conducted in two
manners which are as follows:
 Quantitative
 Qualitative
They are the techniques which will be used and by it such results are obtained which will
prove to be of great help to organisation. By using the information collected it will be possible to
make proper investigation and outcomes shall be evaluated in most appropriate manner. In
addition to this primary and secondary information will be obtained and an understanding of
same can be gained below.
 Primary data: This will be information that is accurate and reliable. For this various
techniques that can be used include interviews, questionnaire and many more. The data
that is collected is accurate and new as there are no chances that it can be modified. It
collected directly from respondents so will always be reliable and true (Chesbrough,
2010).
Q.1 Do you believe that digitalisation is sound for attaining Rado's pre-set targets?
a). Strongly believed
b). No
c). Can't say
Q.2 Did you believe that with the help of digital technology, Rado would adhere benefits
for the long run?
a). Strongly yes
b). No
c). Can't say
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Q.3 Are you in the favour of digitalisation?
a). Yes
b). No
Q.4. Do you believe that digitalization could assist in attaining the firm target?
a). Strongly in favour
b).No
c). Can't say
Q.5 Did you believe that company needs to consider latest technology for surviving in
this era?
a). Strongly agree
b). Agree
c). Disagree
Q.6 whether company needs to store information as per the appropriate methods
a). Yes
b).No
c). Can't say
Q.7 What advantageous can be attained by the firm by opting digitalisation?
a). Positive
b). Neutral
c). Negative
Q.8 In your opinion, whether is there any need to opt digitalisation for the entire
department of Roamer?
a). Yes
b). No
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Q.9 According to which marketing tool, company can adhere marketing policies?
a). Modern
b). Traditional
Q.10 Hoe we can improve our business? Give your suggestion
Secondary data: In this information will be such that is collected by others and used by other.
The main sourced from which it can be gained include books, magazines, journals, internet and
various others. The data which will be collected by them is not updated and there are high
chances that it may have been modified as it has been used by many before (Young, 2013).
Case study 1: In order to attract more customers it is very important that new innovations
shall be made so that additional features can be provided to them. For this information is
gathered to know the preferences of all and then changes will be made accordingly. So that main
focus will be provided on providing new product along with best quality (Baiden, and Price,
2011).
Case study: The watches provided by Rado are expensive so people usually buy them to
show their status or can say financial position. Due to this reason it is not purchased by all and to
overcome this such watches are manufactured which will be affordable for all and this will help
in increasing customer base.
Therefore in order to gain success it will be required that needs of customers shall be
considered and also proper promotion shall be carried out for which social sites and other means
can be used.
Some of the other methods which can be used are explained below:
Research design: In this entire strategy which is followed by business is covered and so all the
elements will be studied. By using it all the issues which are faced will be identified and then
measured will be taken to overcome them in most effective manner. It can be said that guidelines
will be provided for carrying out aggregation, collection and examination of information.
Research approach: In this theory will be developed with the use of data collected and so is
used by qualitative researchers. In comparison to others it is more flexible.
Sampling: It can be classified as probability sampling and non probability and by it data will be
collected in easy manner and also less time and money will be consumed in it (De, 2016).
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TASK 5
P5 Evaluation of received outcomes
Theme 1 Digitalisation is positive process
Q.1 Do you believe that digitization is sound
for attaining Rado's pre-set targets?
Observation
a). Strongly believed 30
b). No 2
can't say 3
a). Strongly believed b). No can't say
0 5 10 15 20 25 30 35
30
2
3
Series4
Series3
Series2
Series1
Interpretation – Out of 35 respondents 30 believes that it in order to achieve the targets
digitalization is of great help. Two does not favour the statement and remaining 3 has no reaction
to the question asked.
Theme 2 Digitalisation helps in achieving greater benefits
Q.2 Do you believe that with the help of digital
technology, Rado would adhere benefits for the
long run?
Observation
a). Strongly yes 32
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b). No 2
c). Can't say 1
a). Strongly yes b). No c). Can't say
0
5
10
15
20
25
30
35 32
2 1
Series1
Series2
Series3
Series4
Interpretation – When it was to the respondents that does digitalisation helps in receiving
greater benefits than 32 were strongly in favour of the statement and 2 were against whereas
1 respondent has nothing to say.
Theme 3 Reaspondents are in favour of digital process
Q.3 Are you in the favour of digitization? Observation
a). Yes 34
b). No 1
10

a). Yes b). No
0
5
10
15
20
25
30
35
40
34
1
Series1
Series2
Series3
Series4
Series5
Interpretation – When respondents were asked that weather the digitalisation is positive than
maximum were in favour of this technique as only 1 was against this statement and rest 34 were
favouring the same.
Theme 4 Digitalisation assist in target achievement
Q.4. Do you believe that digitization could
assist in attaining the firm target?
Observation
a). Strongly in favour 32
b).No 1
c). Can't say 2
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a). Strongly in favour b).No c). Can't say
0
5
10
15
20
25
30
35 32
1 2
Series1
Series2
Series3
Series4
Interpretation – The graph shows that digitalisation helps in achieving the targets of the
company as 32 respondents are supporting this statement.
Theme 5 Company has to consider new technology
Q.5 Did you believe that company needs to
consider latest technology for surviving in this
era?
Observation
a). Strongly agree 32
b). Agree 2
c). Disagree 1
12

a). Strongly agree b). Agree c). Disagree
0
5
10
15
20
25
30
35 32
2 1
Series1
Series2
Series3
Series4
Interpretation – The survey shows that management needs to consider the new technology as it
is supported by 32 respondents and is disagreed by only 1.
Theme 6 Organisation has to use a proper method to keep data
Q.6 Whether company needs to store
information as per the appropriate methods
Observations
a). Yes 30
b).No 2
c). Can't say 3
13

a). Yes b).No c). Can't say
0
5
10
15
20
25
30
35
30
2 3
Series1
Series2
Series3
Series4
Interpretation – It is analysed that management needs to store the information using appropriate
method as 30 among 35 supported the statement and only 2 does not agree. Rest three does
not commented and does not have anything to subject matter.
Theme 7 Positive advantages are achieved
Q.7 What advantageous can be attained by
the firm by opting digitization?
Observations
a). Positive 30
b). Neutral 2
c). Negative 3
14

a). Positive b). Neutral c). Negative
0
5
10
15
20
25
30
35
30
2 3
Series1
Series2
Series3
Series4
Interpretation - Positive results can be achieved through modern technology as 30 respondents
are in favour of this statement and only 3 are in negative support whereas 2 are neutral.
Theme 8 There is a need to adopt digitalisation
Q.8 In your opinion, whether is there any need to opt digitization for the entire
department of RADO?
Observations
a). Yes 34
b). No 1
15

a). Yes b). No
0
5
10
15
20
25
30
35
40
34
1
Series1
Series2
Series3
Series4
Interpretation – The observation shows that digitalisation is required in each
department as 34 people were in favour of the statement whereas the same is
disapproved by only 1.
Theme 9 Through modern tools company can adhere marketing policies
Q.9 According to which marketing tool,
company can adhere marketing
policies?
Observation
a). Modern 29
b). Traditional 6
16

a). Modern b). Traditional
0
5
10
15
20
25
30
35
29
6
Series1
Series2
Series3
Series4
Interpretation – Research shows that with the help of modern technology better results can be
achieved as only6 respondents says that traditional methods are better rest 29 do not favour the
old way of doing work.
TASK 6
P6 Recommendations
It is suggested t the company that most of its operation should be digitalised as this way
they can increase their revenue and get their data secure. In order to expand the scale online
facilities can proved to be of great importance as through that customer can be given better
services.
TASK 7
P7 Self reflection
From the report I got to know that digitalisation is a very effective tool for any
organisation as through this system efficiency of an enterprise can be increased to a great extent.
If more time would have given greater information could be gathered. The above report helped
me in developing my skills as I learned to finish of my task with the given resources and
provided time.
CONCLUSION
From above report it can be summarised that digitalisation is a blessing for RADO as
well as for the present business organisations. Through this greater productivity as well as
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marketing can be done which further rises the overall revenue of the company. The given
graphical representation is effective enough in showing the positive outcomes of this modern
technology.
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