Assignment Strategic Management(SM)

Added on - 28 May 2020

  • 10

    pages

  • 1771

    words

  • 2

    views

  • 0

    downloads

Showing pages 1 to 3 of 10 pages
Running head: STRATEGIC MANAGEMENTStrategic ManagementName of the studentName of the universityAuthor Note:
2STRATEGIC MANAGEMENTTable of ContentsIntroduction......................................................................................................................................3Background......................................................................................................................................3Evolution of Nike Brand..................................................................................................................3Marketing of Nike............................................................................................................................4Research and Development.............................................................................................................5Sales and Distribution......................................................................................................................6Figure 1- Nikes Sales Mix...............................................................................................................6Financial Factors..............................................................................................................................7Conclusions......................................................................................................................................8References........................................................................................................................................9
3STRATEGIC MANAGEMENTIntroductionThe following report has been prepared by the researcher to determine the factors and theaspects that have led Nike to achieve huge success. The report has aimed to find out the exactstatistics that determines the success factors. The researcher has found it easier to formulate theproject because of the selection of Nike (a global brand). The researcher has provided differentinformation related to the company to make the report compact in nature. The discussion of themarketing tactics, sales and distribution, administrative policies of the mentioned company havebeen helpful for the readers to gather a clear understanding of the success factors more easily.BackgroundNike Inc. is an American MNC engaged in the designing, manufacturing, developmentand sale of footwear, accessories, sportswear and equipment across the globe(www.nike.com).The company is headquartered in Beaverton, Oregon in USA and is the world’s largest supplierof athletic shoes and sportswear apparels. It was founded in the year 1964 by Bill Bowerman andPhil Knight. According to recent reports the company has annual revenue of US$ 30 billion andan income of around US$ 3 billion.Evolution of Nike BrandThe period during the 1960’s saw a dominance of canvas sneakers in the US Sportsshoemaker market. The main demand was from the athletes and the professional basketballplayers who depended on sneakers heavily. However the period after the 1970’s saw the creationof a new market(Shishoo, 2015). The common people began to buy the sneakers and othersports shoes just because of the comfort they offered and the casual style they bought with them.
desklib-logo
You’re reading a preview
card-image

To View Complete Document

Become a Desklib Library Member.
Subscribe to our plans

Unlock This Document