Strategic Management Assignment 2022

Running head: STRATEGIC MANAGEMENT
STRATEGIC MANAGEMENT
Name of the Student
Name of the University
Author Note

1STRATEGIC MANAGEMENT
Executive summary
This paper is going to focus on the corporate level strategy of the company, Starbucks
Corporation and discuss how the strategies have beenfitted the organization that has helped
the organziation grow to become a huge success in the market. This paper will evaluate the
corporate strategies of the company and will provide suitable recommendation to incorporate
different startegic alliance in the company that will help Starbucks gaining competitive
advantage and will also help in maximizing their profits which contribute to their growth of
the business.

2STRATEGIC MANAGEMENT
Table of Contents
Introduction................................................................................................................................3
Discussion..................................................................................................................................3
Brief overview of the company..............................................................................................3
Corporate level strategy of Starbucks....................................................................................3
Evaluation of the current strategies of Starbucks...................................................................4
Recommendation....................................................................................................................5
Conclusion..................................................................................................................................6